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prigupta31

How Social Networks Are Changing Mobile Advertising - 0 views

www.cio.com/...anging-mobile-advertising.html

Advertising Revenue Advertising Spending Mobile Advertising

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. QUOTE: "'People tend to go on Facebook and mobile platforms the way that people use mobile a lot, which is kind of as a time-waster. You use mobile when you're in line, when you're commuting, when you're waiting for something. It's not what we all use when we're sitting at our desks doing our jobs,' she (Rebecca Lieb) says. 'So it's about not being interruptive, it's about being informative and interesting. It's really a dimension of content marketing, which is the marketing of attraction much more so than it is the marketing of interruption.' Shifting dollars from online or traditional advertising to mobile has taken longer than most expected, says Albright. But the money is flowing now and it will continue to grow as the makeup of advertisers gets more diverse, he says."
prigupta31

Reddit's Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile - 0 views

www.adweek.com/...dy-knows-his-way-around-162462

Reddit Advertising Mobile Mobile Advertising

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Looks like Reddit is following the mobile advertising trend! "Reddit recently bought Alien Blue, the app that lets readers access Reddit on mobile, to hone a more sophisticated approach to smartphones and tablets. Alien Blue is Reddit's first in-house app. Now, it has a vp of sales with experience in mobile advertising to go along with the product. 'Mobile is definitely one big area of investment for the company, so my background certainly plays into that,' Jandali said in a phone interview this week."
prigupta31

AdAge's 2014 Marketing Fact Pack - 0 views

gaia.adage.com/...MFPweb_spreadsv2.pdf

AdAge Advertising Ad Spending

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Released at the beginning of 2014. Some really great facts, but focused on Internet advertising as a whole as opposed to breaking it down into social networks and other types of Internet advertising. I e-mailed you guys the 2015 Pack (it's only available for download right now). Subject line of the e-mail is "AdAge 2015 Marketing Fact Pack."
ecwesche21

A Teenager's View on Social Media - Backchannel - Medium - 0 views

medium.com/...w-on-social-media-1df945c09ac6

teens users

shared by ecwesche21 on 22 Jan 15 - No Cached
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can't really leave.
  • ...42 more annotations...
  • Facebook is often used by us mainly for its group functionality. I know plenty of classmates who only go on Facebook to check the groups they are part of and then quickly log off. In this part Facebook shines—groups do not have the same complicated algorithms behind them that the Newsfeed does. It is very easy to just see the new information posted on the group without having to sift through tons of posts and advertising you don't really care about.
  • Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren't really comfortable with asking for their number but comfortable enough to send them a friend request.
  • Facebook is often the jumping-off point for many people to try to find you online, simply because everyone around us has it.
  • Instagram is by far the most used social media outlet for my age group.
  • I'm not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they'll either screenshot that I liked it or reference it later.
  • I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see
  • The content on Instagram is usually of higher quality.
  • Instagram hasn't been flooded with the older generation yet
  • Another point: tagging. I don't have to constantly check Instagram to make sure I wasn't tagged in any awkward or bad photos. That’s because you can't easily see them in your feed, making the whole experience seem way more private.
  • People do not post 10000 times a day on Instagram. Many are much more polite about posting, either doing once a day, a few times a week, etc.
  • it is possible to be “caught up” with my Instagram feed.
  • There are no links on Instagram, meaning I'm not being constantly spammed by the same advertisement, horrible gossip news article, or Buzzfeed listicle
  • Facebook gets all of the photos we took — the good, the bad, etc—while Instagram just gets the one that really summed up the event we went to.
  • Tumblr is like a secret society that everyone is in, but no one talks about.
  • Many of those younger than me (10–16 years old) who I've talked to about this matter don’t even have a Facebook — Instagram is all that they need.
  • To be honest, a lot of us simply do not understand the point of Twitter.
  • Your tweets are also easily searchable on Twitter which is good but not good if you want to be yourself and not have it follow you around when you're trying to land a job. Thus, to others Twitter is used like Facebook—you post with the assumption that your employer will see it one day.
  • There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.
  • Snapchat is quickly becoming the most used social media network, especially with the advent of My Story.
  • Everything about the application makes it less commercialized and more focused on the content
  • On Facebook you post the cute, posed pictures you took with your friends at the party with a few candids (definitely no alcohol in these photos)
  • On Instagram you pick the cutest one of the bunch to post to your network.
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Without the constant social pressure of a follower count or Facebook friends, I am not constantly having these random people shoved in front of me. Instead, Snapchat is a somewhat intimate network of friends who I don't care if they see me at a party having fun.
  • Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.
  • If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I'll delete it.
  • Another quick aside about Snapchat—I only know a handful of people (myself included) that believe Snapchat does delete your photos. Everyone else I know believes that Snapchat has some secret database somewhere with all of your photos on it. While I will save that debate for another day, it is safe to say that when photos are “leaked” or when there’s controversy about security on the app, we honestly do not really care. We aren't sending pictures of our Social Security Cards here, we're sending selfies and photos with us having 5 chins.
  • Tumblr is a place to follow/be followed by a bunch of random strangers, yet not have your identity be attached to it.
  • You post yourself getting ready for the party, going to the party, having fun at the party, leaving at the end of the party, and waking up the morning after the party on Snapchat.
  • Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests.
  • It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.
  • it’s simple in Tumblr to just change your URL if anyone finds you.
  • There is a lot of interaction on this website in the form of reblogs because people just simply have feeds of only things they care about (and are then more likely to support with a like/reblog)
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site, but people can really easily meet others worldwide who hold similar interests
  • Yik Yak
  • There’s an advertisement I see often on Twitter for Yik Yak that says something along the lines of “Everyone’s on it before class starts.” I can 100% reaffirm that this is true. And everyone’s on it during class, talking about the class they are in. And everyone’s on it after class to find out what else is going on around campus.
  • Yik Yak is a powerful contender that people actually use. Often I see people post about the fight for anonymity with other applications such as Secret. I can tell you that I do not know a single person in my network who uses that application.
  • Yik Yak is only as good as the 10 mile radius around you, so if you are in an area with a low population of Yik Yak users, you won’t really be using the application much.
  • LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
  • Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
  • GroupMe—By far the most used group messaging application in college. Everyone has one, uses it and loves it. GIF support, the ability to “like” others messages, even trivial things such as being able to change your name between group chats all make this both a useful and enjoyable application.
ecwesche21

Ello is starting to look more like a business - Fortune - 0 views

fortune.com/...ello-business

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Ello revealed on Thursday that it raised $5.5 million in a Series A funding round. The company also announced that it has become a legal public benefit corporation, or PBC.
  • Ello raised $435,000 in seed funding from Vermont-based FreshTracks Capital in March. Its new Series A round is led by FreshTracks and two Boulder-based groups: Bullet Time Ventures (an investor in Jukely, a live event recommendation service) and Foundry Group (which invested in fitness tracking firm FitBit and crowdfunded apparel retailer Betabrand).
  • It’s worth noting that a number of brands, such as Netflix and Sonos, have created Ello pages. As digital strategist Ben Breier writes, branded content is a form of advertising.
  • ...11 more annotations...
  • Ello has already indicated that it would layer premium services on top of its free network to accomplish this. In an interview, Budnitz gets more specific. “On the iPhone, everyone wants to add an app and customize it for themselves,” he says. “That’s how Ello will work. It’s meant to be very simple, but people will be able to buy small features for $1 or $2 and change theirs.”
  • In essence, Ello’s service will be a puzzle that can be rearranged the way you like—for a price.
  • Ello’s buzz has considerably died down since its sudden popularity in September, mimicking the rapid rise and fall of other new social networks like Path.
  • Budnitz isn’t concerned. “From where I’m sitting it’s not losing momentum at all,” he says. “This is an invitation-only social network. We even closed invitations for a while and intentionally slowed down growth.
  • For us, we kind of thought we’d be where we are now six months from now.”
  • the site still sees on some days 40,000 signups and invite requests per hour
  • Many of Ello’s features are like this—a little bit fun, a little bit hidden.
  • There’s definitely a learning curve and a lot of hidden stuff that you get to learn as you go,
  • Ello will likely remain a network for artists and creative types
  • A look at the most-followed accounts shows mostly designers.
  • Today, a user can have fewer than 1,000 followers and still land in the top 100. That kind of following wouldn’t even put you in the top 10,000 on Twitter
  • ecwesche21 on 22 Jan 15
     
    Funding; Public Benefit Corporation status; not-death?
ecwesche21

Tumblr Still Struggling to Be a Profitable Business - 0 views

www.entrepreneur.com/...233629

shared by ecwesche21 on 22 Jan 15 - No Cached
  • In Yahoo's first quarter earnings report, there once again was no mention of revenue from Tumblr.
  • The obvious issue is the lack of advertising revenue.
  • the site's ad sales team has focused instead on encouraging clients to create their own Tumblr blogs and share content in the form of native advertising. Problem is, these ads don't make Tumblr much money.
  • ...4 more annotations...
  • Last May, Yahoo acquired Tumblr for approximately $1.1 billion in cash
  • While Tumblr's revenue is at an apparent standstill, its user base is growing
  • ince the acquisition last year, Tumblr's audience has grown 22 percent, according to comScore metrics, and its network is made up of some 180 million blogs
  • And Tumblr's staff has more than doubled under Yahoo, growing to about 220 people, The New York Times says.
ecwesche21

Celebrity Sponsored Tweets: What The Stars Get Paid For Advertising In 140 Characters (... - 0 views

www.huffingtonpost.com/...ponsored-tweets_n_3360562.html

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • When Kim signs on to be a sponsored tweeter/publisher for a company, the brand gets a ton of exposure, and she gets a hefty paycheck in return. Such is the deal with sponsored tweets, just as with any other endorsement: Companies that sign celebrities on expect to extend their reach, captivate the celebrity's fan base, and maximize results.
  • That's where startups such as IZEA and Adly come in. They match advertisers with celebrities based on content, desired audience, and number of followers the famous face has.
  • Though Kim in particular doesn't disclose her asking price to the press, speculations put her price tag at $20,000 per tweet. Per. Tweet. Sister Khloe clocks in at "just" $13,000 per sponsored tweet.
ecwesche21

Socal Sponsorship Company Izea Raises $12 Million in New Funding | Adweek - 0 views

www.adweek.com/...-raises-12m-new-funding-155668

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Izea, a firm that has ridden the trends of sponsored content and social media by connecting companies with celebrities and personalities, is announcing today that it has raised $12 million in new funding
  • The 7-year-old company has already raised $24 million in four rounds of funding, bu
  • Forbes and even The New York Times saying they're doing sponsored posts.
  • ...3 more annotations...
  • unding was led by Special Situation Funds
  • The idea behind Izea is that influencers are writing in their own voices and matched with individual brands,
  • A lot of times, it's not the mega superstars that drive engagement, it's people that fly under the radar that have a very rabid fan base."
ecwesche21

Reddit closes $50M financing round, valuing it at $500M - so will it have to grow up no... - 0 views

gigaom.com/...so-will-it-have-to-grow-up-now

reddit financing revenue

shared by ecwesche21 on 22 Jan 15 - No Cached
  • , has closed a $50-million Series B financing round that includes leading venture-capital firms Andreessen Horowitz and Sequoia Capital.
  • in an interesting move befitting the company’s overall approach, 10 percent of the shares issued in the financing round will be given to Reddit users.
  • money will likely intensify the pressure on the site to moderate its freedom-loving ways.
  • ...11 more annotations...
  • round is being led by Sam Altman, the CEO of Y Combinator, the startup incubator where co-founders Alexis Ohanian and Steve Huffman first launched Reddit in 2005 — and among the individual investors who are participating in the financing are two Y Combinator partners: founder Jessica Livingston and Gmail creator Paul Buchheit (Ohanian recently became a partner at Y Combinator).
  • individual investors in the round include early Facebook investor Peter Thiel, actor and singer Jared Leto, Eventbrite co-founders Kevin and Julia Hartz, Minted CEO Mariam Naficy and Reddit CEO Yishan Wong. Previous investors in an angel-only Series A last year included Ohanian, Reddit executive Ellen Pao, YouTube founder Jawed Karim, former Square COO Keith Rabois and Marc Andreessen.
  • gives Reddit more financial freedom than it has had in the past as a unit of Advance Publications, the parent company of the Conde Nast magazine family. Advance acquired the company in 2006 and spun it out three years ago as an independent entity, but retained control over its finances (and still owns more than half the shares, according to one report).
  • Reddit also convinced all of the investors in the financing to give 10 percent of their shares to users, “in recognition of the central role the community plays in reddit’s ongoing success.
  • crypto-currency that would be exchangeable for shares in the company
  • one of the most significant challenges for Reddit as it tries to justify the valuation it has been given is the tension between wanting to grow and reach a broader audience — and, most importantly, to reach advertisers who can help monetize the site — and the nature of the community itself.
  • One of the most powerful things about Reddit as a community is the freedom that it gives users, and especially the freedom to create forums on whatever topics someone happens to be interested in, including disturbing content like pictures of female corpses and links to bestiality.
  • Ohanian has talked in the past about the importance of Reddit’s commitment to free speech, even uncomfortable kinds of speech, and its commitment to anonymity
  • $500-million-plus valuation
  • need to attract advertisers and large media brands
  • desire to become more of a journalistic entity by giving users tools such as the live-reporting feature Reddit launched earlier this year
prigupta31

Pinterest, the $5B company with virtually no revenue, to start targeted ads (Video) - T... - 0 views

www.bizjournals.com/...argeted-ads-promoted-pins.html

Pinterest Advertising Revenue Acquisition

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Pinterest is taking the plunge. Starting January 1, the popular social-media site will start selling advertisements in earnest after a limited test period in June, when the company experimented with Promoted Pin ads. As other companies, such as Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR) have done, Pinterest is expected to target those ads to specific people based on information it's gathered about them.
prigupta31

Pinterest buys a product recommendations startup (Kosei) with an eye on serving better ads - 0 views

www.internetretailer.com/...roduct-recommendations-startup

Pinterest Advertising Acquisition Revenue

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    The image-focused social network says Kosei's technology should help improve its advertising offerings. Pinterest launched its first ad format on Jan. 1 after eight months of testing. Pinterest, which launched its first ads on Jan. 1, isn't wasting any time working to improve the tools it offers marketers.
prigupta31

Facebook Cuts Brands' Organic Reach Once Again | Digital - Advertising Age - 0 views

adage.com/...295881

Facebook Advertising Revenue

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Facebook is making it harder for some ads to have organic reach. They say they will "begin curtailing the reach of brands' unpaid, or organic, posts that the social network's algorithms consider 'overly promotional.'" "The change will not apply to all of a brand's posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads." "A Facebook spokeswoman said the company's algorithm will evaluate these promotional posts with the same filters it puts on ads -- checking, for example, how many people engage with or hide them -- when determining whether to let them into people's news feeds."
  • prigupta31 on 24 Jan 15
     
    "The company has already been helping its ad prices grow by reducing the number of ads that it shows. In the third quarter, Facebook's average price per ad jumped by 274% year-over-year while the social network served up 56% fewer ad impressions than a year ago."
prigupta31

The One Big Problem With Facebook's Mobile Ad Success - 0 views

www.forbes.com/...th-facebooks-mobile-ad-success

Facebook Advertising Mobile Mobile Advertising Conversion Conversion Rates

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Conversion rate of mobile ads is about half of the rate for desktop ads: "According to Marin, while 63% of clicks on Facebook ads came from mobile devices in the fourth quarter, only 34% of "conversions"-purchases and other actions a marketer aims to prompt-happened on smartphones and tablets. That's noticeably worse than search ads, for instance, which displayed a much closer parity between clicks and conversions on mobile devices-39% of clicks and 31% of conversions."
  • prigupta31 on 24 Jan 15
     
    PS - there's a maybe good graph in this article. Not super pretty but it's simple and content is informative
prigupta31

Now Instagram Is Dominating Twitter In Another Hugely Important Way - 0 views

uk.businessinsider.com/ter-socialbakers-finds-2014-12

Instagram Twitter Brand Awareness Advertising

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter's 284 million. Now there's more evidence underlining Instagram's dominant status versus Twitter. Personal note: It talks about Instagram's engagement rate being 3.31% for the most engaging profiles, compared to Twitter's .07%. I believe that a significant part of the reason for that would be how one can engage with what a profile shares. On Instagram of a company's profile, friends can make comments and tag their friends to show them what they're looking at, BUT it doesn't require the user to share the item on their own profile. In contrast, showing someone something on Twitter requires you to share it on your own profile. There is the direct message component of Twitter, but if you look at the design set up of Twitter, it isn't explicitly displayed as an option unless you click on the "..." button. Just an observation of mine.
prigupta31

Facebook Leads eMarketer's Social Commerce Roundup - 0 views

www.nanigans.com/...keters-social-commerce-roundup

Advertising revenue eMarketer

shared by prigupta31 on 26 Jan 15 - No Cached
  • prigupta31 on 26 Jan 15
     
    Not sure about this website "nanigans" but I wanted to post it here bc it refers to eMarketer's Social Commerce Roundup. I've downloaded it and will be sending an e-mail along soon with key takeaways/stats that I've found in the roundup.
Chris Shannon

Path's kiss of death compliment: "It's hugely popular in Indonesia!" | PandoDaily - 0 views

pando.com/...ts-hugely-popular-in-indonesia

Social Networks path

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Path today is largely irrelevant to mainstream US consumers and has become an afterthought among Silicon Valley investors and employees
  • The app ranks 5th among social media apps in Indonesia (10th overall), 15th in Niger (148th overall), and 17th in Saudi Arabia (79th overall), but nowhere else does it crack the Top 20.
  • show a company catering to this emerging market audience with features like sticker packs that are less likely to translate in North America and Europe.
  • ...7 more annotations...
  • This type of bloat and the company’s flashy office space contributed to a burn rate that was as high as $2.5 million per month at one point, according to sources close to the company.
  • including his obsessiveness over design and his proclivity for spending
  • ath offers a $14.99 annual Premium subscription, as well as monthly and a la carte options. How big that business can become is another matter, however.
  • It was up against Instagram, which had none of those same advantages, and yet won handily.
  • caving on Path’s initial 50-person network size limits and then getting distracted by competing around photo-sharing with the more popular Instagram
  • Foursquare has raised its own warchest of $162 million at ever increasing valuations. But it has faced serious headwinds with recent rounds – while struggling to grow its audience beyond a few million loyal users and to drive real economic value from their location-sharing activity.
  • And Foursquare still has a primarily North American audience, not to mention heaps of real-time location and intent data to wave in front of advertisers.
ecwesche21

Meet the Man Who Founded Ello After Selling a $35K Pair of Pants | WIRED - 0 views

www.wired.com/ello

shared by ecwesche21 on 22 Jan 15 - No Cached
  • in just a few months, Ello has grown from a tiny online hangout for about 90 artist friends into a backlash-worthy viral phenomenon
  • but more than one million people have lined up to join the invite-only “beta” version
  • help from a Denver consultancy, Mode Set,
  • ...8 more annotations...
  • So last year, he and some designer friends decided to build their own social network
  • minimalist black-and-white graphics and no ads
  • Gradually, it became the social network that Budnitz and close to 100 of his artsy friends wanted to use. “It was totally private. The problem was that as we got toward the end of that year, there were thousands of our friends who wanted to get on Ello.”
  • raised $435,000 from a Vermont venture capital fund to create something that could grow
  • And I actually believe that Facebook is not a social network at all. It’s an advertising platform. We are a social network
  • ad-free GitHub social network
  • When it emerges from beta, Ello will offer a bare-bones interface for most, but users will be able to pay for extra features. “We’re going to sell features for $1 or $2 just like an app store,” Budnitz says. “You can pick and choose what you want and then you can change your Ello to be like you want it to be. But everyone doesn’t have to have it like yours.”
  • When the site launched in early August, there were just 90 members—all friends of Budnitz—who had been operating their own private social network for about a year. On Monday, Ello was peaking at 50,000 new member requests per hour.
ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

www.wsj.com/...sting-entrepreneurs-1417133694

Facebook Marketing

shared by ecwesche21 on 22 Jan 15 - No Cached
  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  • ecwesche21 on 22 Jan 15
     
    Facebook promoted posts
ecwesche21

Off the beaten Path: would you pay a subscription fee for an ad-free social network? | ... - 0 views

www.theverge.com/...ubscription-fee-for-an-ad-free

Path

shared by ecwesche21 on 22 Jan 15 - No Cached
  • he emphasis on subscriptions represents a gamble for a company that has seen a surge in its number of registered users this year, even as it has been pilloried over the unwanted texts and robocalls that it used to acquire them.
  • Path says it has 20 million users, bolstered by pre-installation deals with carriers around the world, though the company won’t say how many of them use the app each month.
  • Subscription fees represent a way for Path to stay free of advertising, one of the company's core aims since it launched in 2010.
  • ...6 more annotations...
  • Path is asking people to pay for the kind of virtual goods they can already get from Facebook for free.
  • When it launched, Path limited you to 50 friends; the current version lets you add up to 150.
  • Path found that users shared less than they wanted to because of worries over privacy.
  • First, a user can share a moment privately with one or more friends. A picture, a thought, a song you’re listening to — all can be shared to only the friends you choose.
  • Path is introducing a concept it calls "inner circle."
  • Pick as many friends as you like, up to the 150-friend limit, to receive only your most personal broadcasts.
  • ecwesche21 on 22 Jan 15
     
    Path subscription fees
Chris Shannon

World Map of top professional networks: Linkedin, Xing and Viadeo - Social Networks Ali... - 0 views

blogs.alianzo.com/...twork-linkedin-xing-and-viadeo

Social Networks map linkedin xing

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Xing, a public company, gets most of its traffic in Germany, which explains why it’s stopping support for other languages. 76% of its pageviews come from Germany and 90% from German-speaking countries (D-A-CH: Switzerland, Austria and Germany). According to Faber Novel, Xing had 5.3 million members in this region back in 2011 (now it has more than 6 million), while Linkedin had just 2 million.
  • While not being too open (its API is still much limited), Linkedin has adopted a more flexible strategy in which users can do more things without seeing a “Pay or leave” message.
  • Xing’s main source of revenues are premium members, to the point that it has more subscribers than Linkedin and bought Amiando to bring revenues from events
  • ...6 more annotations...
  • 19% on Xing (specially in Germany) and 1% on Linkedin
  • Linkedin is betting on advertising as its main business, while 54% of its revenues are generated off-line. It’s true though that paid subscriptions are much more expensive on Linkedin (starting at 20$/month) than on Xing (5$/month).
  • The third network, Viadeo, is very well positioned in French-speaking countries. In Madagascar, Cameroon, Burkina Faso, France, Tunisia, Cote d’Ivoire and Morocco, it is among the Top 100 sites. In Algeria, Belgium and Switzerland it is among the top 500.
  • Japan is another relevant market in which none of the three big professional networks has broken in. While Linkedin only has 0,9 million members in Japan, there is a local social network which has some professional attributes, Mixi, with around 27 million members.
  • Besides, News Corporation, owner of The Wall Street Journal, is launching its own social network and instant messaging service for financial clients
  • In terms of premium members, 97% of them (786,000) are in the D-A-CH region.
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