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Xing, a public company, gets most of its traffic in Germany, which explains why it’s stopping support for other languages. 76% of its pageviews come from Germany and 90% from German-speaking countries (D-A-CH: Switzerland, Austria and Germany). According to Faber Novel, Xing had 5.3 million members in this region back in 2011 (now it has more than 6 million), while Linkedin had just 2 million.

While not being too open (its API is still much limited), Linkedin has adopted a more flexible strategy in which users can do more things without seeing a “Pay or leave” message.

Xing’s main source of revenues are premium members, to the point that it has more subscribers than Linkedin and bought Amiando to bring revenues from events

roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses reddit, that translates to 2% of the population that gets news there.

LinkedIn news consumers stand out from other groups as more likely to be high earners and college educated.

A look at the five social networking sites with the biggest news audiences shows that a majority of news consumers on those sites (65%) get news from just one, and for 85% of those, it is Facebook.

Picking up your toys and going home is really not the best way to handle the frustrations of social situations.

Facebook is right for you... if you are building a community presence or want to reach as broad a network as possible. It is losing some traction among younger users, but with more than 70 percent of online adults actively participating in Facebook, it remains the most popular social media site by far.

high level of engagement.

That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.

Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.

More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint

as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources.

How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.

Americans spend more time on social media than any other major Internet activity, including email.

I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site

Snapchat is where we can really be ourselves while being attached to our social identity.

Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can't really leave.