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prigupta31

The One Big Problem With Facebook's Mobile Ad Success - 0 views

www.forbes.com/...th-facebooks-mobile-ad-success

Facebook Advertising Mobile Mobile Advertising Conversion Conversion Rates

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Conversion rate of mobile ads is about half of the rate for desktop ads: "According to Marin, while 63% of clicks on Facebook ads came from mobile devices in the fourth quarter, only 34% of "conversions"-purchases and other actions a marketer aims to prompt-happened on smartphones and tablets. That's noticeably worse than search ads, for instance, which displayed a much closer parity between clicks and conversions on mobile devices-39% of clicks and 31% of conversions."
  • prigupta31 on 24 Jan 15
     
    PS - there's a maybe good graph in this article. Not super pretty but it's simple and content is informative
ecwesche21

How social media is reshaping news | Pew Research Center - 0 views

www.pewresearch.org/...social-media-is-reshaping-news

News Pew Research

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences.
  • How do social media sites stack up on news?
  • Facebook is the obvious news powerhouse among the social media sites. Roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there — amounting to 30% of the general population.
  • ...9 more annotations...
  • Half of social network site users have shared news stories, images or videos , and nearly as many  (46%) have discussed a news issue or event.
  • although only 3% of the U.S. population use reddit, for those that do, getting news there is a major draw–62% have gotten news from the site.
  • YouTube is the next biggest social news pathway — about half of Americans use the site, and a fifth of them get news there, which translates to 10% of the adult population and puts the site on par with Twitter. Twitter reaches 16% of Americans and half of those users say they get news there, or 8% of Americans.
  • In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. Pew Research found that in 2014, 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo.
  • visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month.
  • Facebook users are experiencing a relatively diverse array of news stories on the site — roughly half of Facebook users regularly see six different topic areas.
  • most common news people see is entertainment news: 73% of Facebook users regularly see this kind of content on the site. 
  •  Unlike Twitter, where a core function is the distribution of information as news breaks, Facebook is not yet a place many turn to for learning about breaking news. (Though the company may be trying to change that by tweaking its algorithm to make the posts appearing in newsfeed more timely.)
  • social media doesn’t always facilitate conversation around the important issues of the day. In fact, we found people were less willing to discuss their opinion on the Snowden-NSA story on social media than they were in person.
ecwesche21

Pew Internet Research and Social Media Research Foundation Release Report - 0 views

www.smrfoundation.org/...arch-foundation-release-report

Twitter

shared by ecwesche21 on 22 Jan 15 - No Cached
  • ecwesche21 on 22 Jan 15
     
    Six types of Twitter conversations
ecwesche21

Pinterest Tests Do-It-Yourself Promoted Pins For Small And Medium-Sized Businesses | Te... - 0 views

techcrunch.com/...pinterest-cpc-promoted-pins

shared by ecwesche21 on 22 Jan 15 - No Cached
  • That includes new “Promoted Pins” from large national brands, but now it will also include paid placement for small and medium-sized businesses as well, with a new self-serve product it’s announcing today.
  • Pinterest’s new Promoted Pins product will enable its partners to only pay the company if users actually click through and view the content they’re promoting. In that way, Pinterest’s those ads aren’t that different from conversion-based links that might appear alongside Google’s search results, or performance-based display ads sold on a cost-per-click basis.
  • Pinterest still needs to figure out the optimal mix of Promoted Pins to content shared by other Pinners in a user’s feed.
  • ...3 more annotations...
  • Promoted Pin today is being reviewed by a member of the team to ensure that it meets community guidelines and that the quality is high.
  • Pinterest is working with just a handful of small businesses for the launch of its self-serve offering. That includes companies like custom prints business Artifact Uprising, home cooks content and commerce destination Food52, and clothing brand Vineyard Vines. But the company expects to gradually make the self-serve offering more widely available to small and medium-sized businesses that want to test out the ads platform.
  • it’s raised a big new $200 million round of funding valuing it at $5 billion. That round was led by SV Angel, and included participation from a number of existing investors, including Bessemer Venture Partners, Fidelity, A16Z, FirstMark Capital, and Valiant Capital Partners.
ecwesche21

Facebook: 10 New Changes That Matter - InformationWeek - 0 views

www.informationweek.com/...1316331

shared by ecwesche21 on 22 Jan 15 - No Cached
  • inShare1
  • Facebook kicked off the summer of 2014 with a controversy that affected nearly 700,000 users. For one week in early 2012, the social network conducted an experiment to determine whether it could change the emotional state of some users by filtering the posts that showed up in their news feeds. (Spoiler alert: It could.) Many experts called Facebook's actions unethical.
    • ecwesche21
      ecwesche21 on 22 Jan 15
       
      None of these "apologies" actually address the ethical issues around informed consent/research conducted on human subjects...
  • ...7 more annotations...
  • dropped the chat feature from its main app
  • a Buy button, which is in beta, and a Save button, which bookmarks content for later
  • "For example, we should have considered other non-experimental ways to do this research. The research would have also benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it."
  • started tracking users' shopping and browsing habits
  • cracked down on click-bait, like-gating, and other news feed spam.
  • The app's confusing permissions, however, caused a firestorm of misconceptions: Users blamed Facebook for intent to eavesdrop on conversations and snoop on text messages. Neither of these were true, of course, but that didn't prevent users from rating Messenger poorly in the app stores.
  • If you want to send and receive messages on your mobile device, Facebook requires you to download Messenger, which also lets you place phone calls -- including international ones over WiFi -- and send pictures and video.
ecwesche21

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Pew Resea... - 0 views

www.pewinternet.org/...d-crowds-to-community-clusters

Twitter pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures.
  • Tight Crowd:
  • highly interconnected people with few isolated participants.
  • ...16 more annotations...
  • Brand Clusters:
  • commentary from many disconnected participants
  • The larger the population talking about a brand, the less likely it is that participants are connected to one another. Brand-mentioning participants focus on a topic, but tend not to connect to each other.
  • they are relaying or passing along the message of the institution or person and there is no extra exchange of ideas
  • many people repeat what prominent news and media organizations tweet
  • popular topics may develop multiple smaller groups, which often form around a few hubs each with its own audience, influencers, and sources of information.
  • Global news stories often attract coverage from many news outlets, each with its own following. That creates a collection of medium-sized groups—and a fair number of isolates
  • diverse angles on a subject based on its relevance to different audiences, revealing a diversity of opinion and perspective on a social media topic.
  • Broadcast Network:
  • breaking news stories
  • Community Clusters:
  • The members of the Broadcast Network audience are often connected only to the hub news source, without connecting to one another.
  • Support Network:
  • hub and spoke structure
  • hub account replies to many otherwise disconnected users, creating outward spokes. In contrast, in the Broadcast pattern, the hub gets replied to or retweeted by many disconnected people, creating inward spokes.
  • Social media is increasingly home to civil society, the place where knowledge sharing, public discussions, debates, and disputes are carried out. As the new public square, social media conversations are as important to document as any other large public gathering.
ecwesche21

Social Media and the 'Spiral of Silence' | Pew Research Center's Internet & American Li... - 0 views

www.pewinternet.org/...edia-and-the-spiral-of-silence

News pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • 86% of Americans were willing to have an in-person conversation about the surveillance program, but just 42% of Facebook and Twitter users were willing to post about it on those platforms.
  • In both personal settings and online settings, people were more willing to share their views if they thought their audience agreed with them. Fo
  • social media did not provide new forums for those who might otherwise remain silent to express their opinions and debate issues.
  • ...12 more annotations...
  • broad awareness social media users have of their networks might make them more hesitant to speak up because they are especially tuned into the opinions of those around them.
  • The typical Facebook user—someone who logs onto the site a few times per day—is half as likely to be willing to have a discussion about the Snowden-NSA issues at a physical public meeting as a non-Facebook user.
  • Previous research has shown that when people decide whether to speak out about an issue, they rely on reference groups—friendships and community ties—to weigh their opinion relative to their peers.
  • Those who do not feel that their Facebook friends or Twitter followers agree with their opinion are more likely to self-censor their views on the Snowden-NSA story in many circumstances—in social media and in face-to-face encounters.
  • it is common for social media users to be mistaken about their friends’ beliefs and to be surprised once they discover their friends’ actual views via social media.
  • Some people may prefer not to share their views on social media because their posts persist and can be found later—perhaps by prospective employers or others with high status.
  • the social and political climate in which people share opinions depends on several other things:
  • Their confidence in how much they know.
  • The intensity of their opinions.
  • Their level of interest.
  • social media was not a common source of news for most Americans. Traditional broadcast news sources were by far the most common sources
  • his study focuses on one specific public affairs issue that was of interest to most Americans: the Snowden-NSA revelations. It is not an exhaustive review of all public policy issues and the way they are discussed in social media.
ecwesche21

How Readers Get to News Sites: Social, Search and Direct | Pew Research Center's Journa... - 0 views

www.journalism.org/...social-search-direct

News pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Even sites such as digital native buzzfeed.com and National Public Radio’s npr.org, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly.
  • Of the sites examined, the percentage of direct visitors who also came to the site via Facebook was extremely small, ranging from 0.9% to 2.3%, with the exception of Buzzfeed at 11.3%
  • Facebook and search are critical for bringing added eyeballs to individual stories, and they do so in droves.
  • ...3 more annotations...
  • But the connection a news organization has with any individual coming to their website via search or Facebook seems quite limited.
  • The data also shed light on new audience approaches. The strategy of Buzzfeed, for example, is very different from that of traditional news organizations. It is not built around building a loyal, returning audience. Instead, it is built around “being a part of the conversation,”
  • The revenue strategy – built around advertising rather than subscriptions – reflects that strategy as well
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