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ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

www.wsj.com/...sting-entrepreneurs-1417133694

Facebook Marketing

shared by ecwesche21 on 22 Jan 15 - No Cached
  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  • ecwesche21 on 22 Jan 15
     
    Facebook promoted posts
prigupta31

AdAge's 2014 Marketing Fact Pack - 0 views

gaia.adage.com/...MFPweb_spreadsv2.pdf

AdAge Advertising Ad Spending

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Released at the beginning of 2014. Some really great facts, but focused on Internet advertising as a whole as opposed to breaking it down into social networks and other types of Internet advertising. I e-mailed you guys the 2015 Pack (it's only available for download right now). Subject line of the e-mail is "AdAge 2015 Marketing Fact Pack."
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