Using YP’s capabilities, Dunkin’ Donuts was able to, through the use of geofencing, deliver ads to mobile users who were nearby a competitive coffee shop or c-store or a Dunkin’ Donuts.
Dunkin' Donuts' winning mobile triple play: Geofencing, behavioral targeting and coupon... - 0 views
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The campaign also identified mobile users who had visited a competitive coffee shop or c-store in the past 30 days.
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Once users clicked on the banner ad, they had the opportunity to take that coupon and walk into a Dunkin’ Donuts and redeem the coupon. Or, they could save the coupon to their phone to redeem at a later date.
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Web Sites - The Website Experience Consumers Value Most [Infographic] : MarketingProfs ... - 0 views
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Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
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59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.
When It Comes to Social Measurement, Corporate Marketers Can't Get It Together - eMarketer - 0 views
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more “advanced” metrics had generally seen the most growth. For example, engagement—the top KPI—had jumped 32% in the past two years, while sentiment tracking showed year-over-year growth of 38%.
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sales conversions and brand ambassadors dropped by 38% and 58%, respectively, between 2012 and 2014. Still, web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third, which Useful Social Media said was “slightly disconcerting.”
Facebook To Reward Links Shared In "Link Format" Over Those In Photo Captions - 0 views
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Social giant says people click more on shared links when they're displayed using its own native link format
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If you are doing things correctly and Facebook is maddeningly failing to pull up the picture or information as you think it should, meet your new best friend, the Facebook Open Graph debugger.
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The Facebook Open Graph Debugger does this. Enter your URL, and Facebook will recrawl your page, meaning that your link format display will get refreshed based on whatever changes you’ve made. Just use the “Fetch new scrape information” option.
Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (an... - 0 views
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Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers.
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Each additional retweet a user makes is associated with 4% more new followers.
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I suspect it's because RT'd content is typically better-than-average content.
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Mobile Now Accounts for 50.3% of All Ecommerce Traffic - Ecommerce Blog by Shopify - 0 views
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50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.
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The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel.
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This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.
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Twitter Puts the Timeline on Notice and Hints of Group Chats - Digits - WSJ - 0 views
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the need for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people,” he added.
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This is related to Twitter’s larger aim to better organize its content—to separate the interesting and timely tweets from the noise. Twitter has already begun tweaking the timeline where tweets appear—most notably (and controversially), by introducing tweets from accounts users haven’t chosen to follow.
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Costolo said that the favorited tweets by other users show up when the user pulls to refresh their timelines twice and Twitter has no new content to show both times.
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More Than Half of US Consumers Don't Want to Friend a Brand Online - CMO Today - WSJ - 0 views
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40% of Internet users across the world don’t see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively. In emerging markets, consumers were more open to it.
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there’s evidence that they want to engage with a brand online so long as they get something out of it. For example, the majority of shoppers in the study said they are open to receiving an ad or promotion from a brand on their mobile device that’s tied to their location.
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half of respondents in the study said they are interested in brands sharing other users’ brand or product experiences with them and 42% said they want brands to help them make better product choices.
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Study Shows CTRs A False Metric For Mobile Ad Performance - 0 views
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CTR by itself is a poor indicator of ad performance and may be “completely unrelated, or even negatively correlated, to the other measures capturing metrics such as calls, directions and store visits” As mobile display campaigns are optimized for CTR, it negatively impacts secondary actions such as calls and directions Lower CTRs were often associated with the highest offline in-store visitation rates
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if marketers and brands are relying exclusively on CTR they’re not getting an accurate picture of which ads actually deliver true engagement and are “working.” In addition the risk of inadvertent clicks (the “fat finger” problem) is relatively high, casting further doubt on CTR.
Technology Integration A Key Problem for Marketers - 0 views
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around half of respondents said their marketing data and technology are either managed separately (10%) or that only some tools are integrated (41%). Just 4% reported having a completely integrated stack.
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respondents averaged 36 different data-gathering systems and vendors for marketing efforts, with some using hundreds.
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"Technology Integration A Key Problem for Marketers"
Which Content Categories Are Being Shared on Which Social Networks? - 0 views
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Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
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Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.
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43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.
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Mobile Sharing Growth Continues, Pinterest and Twitter Leading the Way - 0 views
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mobile platforms combined to account for 60% of total digital media time spent, up from 50% a year ago. And mobile apps accounted for more than half of all digital media time spent in May at 51%.
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mobile sharing is dramatically outpacing desktop sharing: in Q2, sharing from smartphones and tablets grew more than 30%, while sharing from the desktop declined 5%.
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Pinterest and Twitter have done the best job harnessing mobile users. While half of all shares on Facebook are mobile, that number jumps to 75% of shares on Pinterest and Twitter.
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Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code - 0 views
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Facebook is reintroducing Atlas, the underused platform it bought from Microsoft last year.
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it will allow them to buy ads on non-Facebook websites and apps, using Facebook targeting data
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these ads aren’t “Facebook ads.” But it is also playing up the notion that the ads marketers buy via Atlas will be more effective than other big ad platforms, because they use Facebook’s data.
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