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Carri Bugbee

Emoticon language is 'shaping the brain' › News in Science (ABC Science) - 0 views

  • Emoticons such as smiley faces are a new language that is changing our brain, according to new Australian research published in the journal Social Neuroscience.
  • "Emoticons are a new form of language that we're producing," says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, "and to decode that language we've produced a new pattern of brain activity.
  • According to Churches, faces are very special from a psychological point of view.
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  • Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.
  • The smiley face emoticon first appeared in a post to Carnegie Mellon University computer science general board from Professor Scott E Fahlman in 1982.
  • Since then, the same pattern of activity as evoked by faces has become attached to what was previously just punctuation.
Carri Bugbee

The Emoji Is the Birth of a New Type of Language ( - 0 views

  • Fully 92 percent of all people online use emoji now, and one-third of them do so daily. On Instagram, nearly half of the posts contain emoji, a trend that began in 2011 when iOS added an emoji keyboard. Rates soared higher when Android followed suit two years later. Emoji are so popular they’re killing off netspeak. The more we use
  • In essence, we’re watching the birth of a new type of language. Emoji assist in a peculiarly modern task: conveying emotional nuance in short, online utterances. “They’re trying to solve one of the big problems of writing online, which is that you have the words but you don’t have the tone of voice,” as my friend Gretchen McCulloch, a linguist and author, says.
  • Of the 20 most frequently used emoji, nearly all are hearts, smilies, or hand gestures—the ones that emote. In an age of rapid chatter, emoji prevent miscommunication by adding an emotional tenor to cold copy.
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  • when texters finish a conversation, they often trade a few emoji as nonverbal denouement. “You might not have anything else left to say,” Kelly says, “but you want to let the person know that you’re thinking of them.”
  • people are even developing syntax and rules of use for emoji. Schnoebelen found that when we use face emoji, we tend to put them before other objects. If you text about a late flight, you’ll put an unhappy face followed by a plane, not the reverse. In linguistic terms, this is called conveying “stance.” Just as with in-person talk, the expression illustrates our stance before we’ve spoken a word.
Carri Bugbee

The Ideal Length for All Online Content - 1 views

  • 100 characters is the engagement sweet spot for a tweet. 
  • But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
  • The ideal length of a headline is 6 words
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  •  we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.
  • MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up. Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.
  • Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.
  • By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.
  • The ideal length of a domain name is 8 characters
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    Interesting opinion on the blog post length, I always thought it was a little shorter but the 'seven minute' mark tends to make sense...good article!
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