“TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
Report: Advertisers Wise to Tune into Social TV | Response Magazine - 1 views
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Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
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ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
Few Consumers Trust Social Media Marketing, Internet Ads - 1 views
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consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
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Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands.
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Consumers display far more trust in what Forrester tabs “self-selected digital pull content.”
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Simply put, consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
5 Vital Facebook Reports Every Community Manager Should Know - Search Engine Watch (#SEW) - 1 views
5 Ways to Take Your Facebook Insights Reporting To The Next Level | Simply Measured - 1 views
Facebook Expands Targeted Advertising Through Outside Data Sources - NYTimes.com - 0 views
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it is no longer relying solely on what Facebook users reveal about themselves. Instead, it is tapping into outside sources of data to learn even more about them — and to sell ads that are more finely targeted to them.
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The push to refine targeted advertising reflects the company’s need to increase its revenue. Its shares are worth far less than its ambitious initial public offering price of $38 a share last May, and Wall Street wants to see it take concrete steps to prove to advertisers that it can show the right promotions to the right users and turn them into customers.
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Last fall, it invited potential advertisers to provide the e-mail addresses of their customers; Facebook then found those customers among its users and showed them ads on behalf of the brands.
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From Nike to marriage equality, controversy can be a good thing | OregonLive.com - 0 views
Epic Content Marketing: 20 More Women Who Rock the Industry - 0 views
Infographic: Social Influencers | Marketing Technology Blog - 1 views
MediaPost Publications Are You Making This Fatal Video Content Mistake? 03/29/2013 - 1 views
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"advertising vs. programming" mindset.
Has Facebook Lost Faith in Social Ads? | Digital - Advertising Age - 0 views
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While Facebook clearly isn't abandoning social ads, its adoption of more tried-and-true online-ad models
Waggener Edstrom Worldwide | 7 Implications of Kickstarter's Social Launch - 0 views
Twitter's New 'Cards' Include Features for Business | Entrepreneur.com - 1 views
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The move looks like a challenge to Facebook's mobile app install ads, which have been gaining favor with game, app and e-commerce companies because they allow users to buy stuff directly from Facebook via the ad (and the app they download).
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Twitter Cards launches with these partners: Delectable, Etsy, Flick, Foursquare, Gumroad, Jawbone, Path, Rovio's Angry Birds, SoundCloud, Storenvy, Wine Library and Vine.
Optimizing Facebook Engagement - The Effect Of Post Length | Social Media Today - 2 views
Word of Mouth Rules the Roost: Web Reviews Influence Consumer Purchases More Than Any O... - 1 views
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According to ReputationChanger.com, reviews posted to online review sites, such as Yelp.com or TripAdvisor, are deeply influential to consumer behavior. To illustrate this point, the company points to a revelatory new survey, posted by MarketingProfs. The study reveals that online ratings and reviews have a huge impact on consumer purchases, both online and in-store.
Customer Behavior - Online Reviews Influence Shoppers Most, but Print Catalogs Trump So... - 1 views
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