One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. A clothing retailer can put an ad for a dress in the Instagram feeds of women who have purchased from them before, a politician can place Facebook ads in front of anyone on his mailing list, or a casino can offer deals to the email addresses of people suspected of having a gambling addiction. Facebook calls this a “custom audience.”
Facebook Is Giving Advertisers Access to Your Shadow Contact Information - 0 views
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You might assume that you could go to your Facebook profile and look at your “contact and basic info” page to see what email addresses and phone numbers are associated with your account, and thus what advertisers can use to target you. But as is so often the case with this highly efficient data-miner posing as a way to keep in contact with your friends, it’s going about it in a less transparent and more invasive way.
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Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
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Optify study: Say goodbye to your keyword data - 1 views
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Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
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Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
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“Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
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P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views
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said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
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Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
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we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
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Twitter Puts the Timeline on Notice and Hints of Group Chats - Digits - WSJ - 0 views
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the need for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people,” he added.
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This is related to Twitter’s larger aim to better organize its content—to separate the interesting and timely tweets from the noise. Twitter has already begun tweaking the timeline where tweets appear—most notably (and controversially), by introducing tweets from accounts users haven’t chosen to follow.
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Costolo said that the favorited tweets by other users show up when the user pulls to refresh their timelines twice and Twitter has no new content to show both times.
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Rivals Chip Away at Google's and Facebook's U.S. Digital Ad Dominance, Data Show - WSJ - 0 views
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eMarketer predicts the combined U.S. digital ad market share of Alphabet Inc.’s GOOGL -0.23% Google and Facebook will fall for the first time this year, shrinking to 56.8% from 58.5% last year. At the same time, overall digital ad spending in the country is likely to grow nearly 19% to $107 billion in 2018.
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That would give Google command of 37.2% of the market, down from 38.6%. Facebook’s market share will likely be 19.6%, down from 19.9%,
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Advertisers’ relationships with Google and Facebook have grown tense in recent years amid controversies over ads appearing next to inappropriate content, measurement discrepancies, and questions over the tech companies’ roles in Russia’s efforts to spread misinformation to influence the 2016 U.S. presidential election.
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