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Carri Bugbee

Emoticon language is 'shaping the brain' › News in Science (ABC Science) - 0 views

  • Emoticons such as smiley faces are a new language that is changing our brain, according to new Australian research published in the journal Social Neuroscience.
  • "Emoticons are a new form of language that we're producing," says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, "and to decode that language we've produced a new pattern of brain activity.
  • According to Churches, faces are very special from a psychological point of view.
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  • Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.
  • The smiley face emoticon first appeared in a post to Carnegie Mellon University computer science general board from Professor Scott E Fahlman in 1982.
  • Since then, the same pattern of activity as evoked by faces has become attached to what was previously just punctuation.
Carri Bugbee

Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views

  • humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
  • over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
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    In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
Carri Bugbee

Can Companies Measure Social Media ROI? - 0 views

  • In an analysis of social media ROI, there is a lot of what Time described as "proving" the media.
  • In a 2010 article in The Journal of Consumer Research, a Ph.D writing in Psychology Today summarizes: "We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us.... That information ultimately affects the way we make choices, whether we know it or not."
  • in a 2009 issue of The Journal of Database Management and Consumer Strategy Management, "ROI in social media: a look at the arguments," it was reported that 49% of consumers "made a purchase decision based on the information they found through social media sites," and that 45% of people who searched for information via social media sites "engaged in word of mouth," compared to 36% who found information on a company or news site
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  • No doubt, the Gallup results are accurate. It just turns out that we are not the individuals we imagine. Our consumer behavior is predictable, including our denial of that behavior.
  • Do consumers engage brands because they are already customers, or do we become buyers because of the brand exposure on social media? This is research that needs to be conducted. 
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