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Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

redtape.nbcnews.com/...witter-vs-lawyers-take-twitter progressive social+media crisis communications crisis management
shared by Carri Bugbee on 09 Nov 12 - No Cached
  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
  • ...2 more annotations...
  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
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Instagram Comes Of Age: Thank Hurricane Sandy & The Election - 0 views

readwrite.com/...k-hurricane-sandy-the-election iphoneography IG Instagram news media SNS
shared by docmacpro on 07 Nov 12 - No Cached
  • docmacpro on 07 Nov 12
     
    IG in action, at a poll, disaster or neighborhood near you. :-)
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Free India Classifieds, Free Classified Ads India, Post Free Ads India. - 0 views

www.diigo.com/...m890 Free India Classifieds Free Classified Ads India Post Free Ads India.
shared by Aivil Vin on 06 Nov 12 - No Cached
  • Aivil Vin on 06 Nov 12
     
    Best list of free classifieds sites all over the Internet. seeing is believing- http://topbestlisted.blogspot.com/2011/08/list-of-top-100-best-free-classifieds.html
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MediaPost Publications Google Pushes Into Cross-Channel Analytics 10/31/2012 - 1 views

www.mediapost.com/...o-cross-channel-analytics.html google analytics monitoring
shared by Carri Bugbee on 01 Nov 12 - No Cached
  • Google launched Universal Analytics Tuesday to help marketers sync and analyze data from across multiple marketing channels. The cross-channel tool aims to help marketers discover relationships among devices--desktop to tablets to phones to entertainment consoles--driving conversions.
  • Cross-channel analytics supports cross-media attribution, such as search, display, video, retargeting and more.
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Vier von fünf Unternehmen wollen durch ihr Social Media-Engagement ihre Bekan... - 0 views

www.cio.de/...EL_13365778383069701359503 unternehmen social cio nutzen
shared by Andreas Söntgerath on 31 Oct 12 - No Cached
  • Andreas Söntgerath on 31 Oct 12
     
    Wie nutzen Unternehmen Social Media?
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Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views

www.fastcocreate.com/...telling-is-the-ultimate-weapon storytelling engagement story content writing social media
shared by Carri Bugbee on 30 Oct 12 - No Cached
  • humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
  • over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
  • Carri Bugbee on 30 Oct 12
     
    In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
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10 Tips From @RandFish On Upping Your Organic Traffic Game - 0 views

socialfresh.com/inbound-traffic organic traffic SEO SEM search marketing social media advertising
shared by Carri Bugbee on 30 Oct 12 - No Cached
  • Only 18% of clicks on Google search results go to paid results Less than 1% of clicks on Twitter.com go to paid results The best Facebook ads get less than 10% CTR (in fact the average is .05%) Etc, etc, etc.
  • Organic digital traffic (search, blog, links, etc) counts for 90% or more, with $5 billion of investment. While paid (affiliate, ppc, display, etc) sends the remaining 10% of traffic but gets 800% more budget at $45 billion.
  • 1. Create A Content Strategy Not A Blog To develop a content strategy, make sure you have great answers to these questions: Are you going to be able to attract the right people? Why will they care about you? What are you doing to earn their interest? Why are thy going to share? Will they like and trust you more?
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Printinginn - 0 views

www.PrintingInn.com Booklets Bookmarks Box Printing Brochures Business Cards Calendars CD Jackets Flyers Labels Letterheads Post Posters Rack Stickers Tickets.
shared by Benton Smith on 30 Oct 12 - No Cached
  • Benton Smith on 30 Oct 12
     
    Printinginn.com is a one-stop solution for all your printing needs. Printinginn provides full color printing in different styles, sizes and shapes using materials of your choice. We are specialized in Booklets, Bookmarks, Box Printing, Brochures, Business Cards, CD Jackets, Flyers, Labels, Letterheads, Post Cards, Posters, Rack Cards, Stickers and many more. We use the best printing methods to achieve best printing results and thus can print your jobs using a vast number of custom options.
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Tools to Live Tweet A Conference | Brian Gerald Murphy - 0 views

www.briangerald.com/ips-to-live-tweet-a-conference tools visualize live display events twitter
shared by Brent Baltzer on 29 Oct 12 - No Cached
  • Brent Baltzer on 29 Oct 12
     
    "Visible Tweets" Article about displaying hashtags at events. Social media display at events is a great way to engage the audience... user generated content, value co-creation
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Inc.com: 8 Social Media Numbers that will Rock Your Business - 0 views

m.inc.com/?incid=44876 sm socialmedia. Facebook social web web3.0 web2.0
shared by docmacpro on 29 Oct 12 - No Cached
  • docmacpro on 29 Oct 12
     
    Wow! Some numbers not seen before...who would've guessed?
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