45% of B2C marketers have a dedicated content marketing group in their organization.
69% are creating more content now than they did one year ago.
The use of blogs dropped from 72% last year to 67% this year; the biggest increase in tactic usage has been for branded content tools (from 37% to 47%).
B2C marketers are using, on average, 7 social media platforms this year, compared with 6 last year.
71% of B2C marketers use print or other offline promotion, making it the paid method they use most frequently to promote/distribute content; yet only 46% of them say it’s effective. The method they find most effective is search engine marketing (57%).
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