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Along with merging the Messenger version and Facebook version of the sharing style originally created by Snapchat, Facebook will also now allow Groups to post inside Stories, and will also gradually bring the tool to Facebook Lite.

Messenger will still have a place to share Stories, but those posts will also be part of Facebook Stories and vice versa, instead of requiring users to post content separately to each. That means Messenger users will also notice that the feature is no longer called Day, but will share the name of Facebook Stories.

Stories that are viewed in one app will be marked as already viewed in the other app. The change, Facebook says, is designed to simplify Stories.

Zuckerberg says “People share more photos, videos, and links on WhatsApp and Messenger than they do on social networks.” 

“Our biggest competitor by far is iMessage. In important countries like the US where the iPhone is strong, Apple bundles iMesssage as the default texting app, and it’s still ahead” Zuckerberg notes.

Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day (though it’s unclear if that includes third-party apps like Snapchat).

Starting today, users will be able to add music stickers to their Facebook Stories. You can search for songs, pick out the part you want to share, and add the sticker with the artist and song name. It works exactly the same way as it does on Instagram Stories, which introduced the feature in June.

Facebook is also expanding Lip Sync Live, its TikTok competitor (RIP Musical.ly), to Pages, so creators and artists can “connect with their fans.” It’ll most likely be useful for artists in promoting their singles, as Jess Glynne recently did. Lip Sync Live is also adding onscreen lyrics, creating a more karaoke-like experience.

humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.

over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.

as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.

Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.

Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.

Three main factors determine what you see in your Instagram feed:Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.

eyond those core factors, three additional signals that influence rankings are:Frequency: How often you open Instagram, as it will try to show you the best posts since your last visit.Following: If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.Usage: How long you spend on Instagram determines if you’re just seeing the best posts during short sessions, or it’s digging deeper into its catalog if you spend more total time browsing.

Instagram is not at this time considering an option to see the old reverse chronological feed because it doesn’t want to add more complexity (users might forget what feed they’re set to), but it is listening to users who dislike the algorithm.Instagram does not hide posts in the feed, and you’ll see everything posted by everyone you follow if you keep scrolling.Feed ranking does not favor the photo or video format universally, but people’s feeds are tuned based on what kind of content they engage with, so if you never stop to watch videos you might see fewer of them.Instagram’s feed doesn’t favor users who use Stories, Live, or other special features of the app.Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.

PTAT brings everything together by measuring all of the individual Facebook users who have engaged with a page’s content and created a “story” in their News Feed and their friends News Feeds in the past seven days.

Prior to the introduction of PTAT in the Fall 2011, most marketers relied on a mashup of metrics – including the number of Likes, active users, comments and other performance indicators – to measure the health of their page.

According to Facebook the different types of stories measured in your PTAT score include: Liking your page Liking, commenting on, or sharing your page post Answering a Question you’ve asked Responding to your event Mentioning your page Tagging your page in a photo Checking in or recommending your place