Talk Time is a sales concept backed by research that values conversation with clients and prospects. Regardless how good a sales or account person is at “selling,” every minute they’re talking to a client or prospect is worth $25 per minute in future revenue. Whether you’re a bartender selling a drink or a Boeing VP selling a 737, the time you spend developing a relationship is valued at $25 a minute towards future revenue.
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Foursquare Adds Local Updates From Businesses - Search Engine Watch (#SEW) - 0 views
Four Strategies To Keep Your Clients From Firing You | Business 2 Community - 0 views
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Agency owners should take note that obsession with the billable hour without creating connection is akin to stepping over dollars to pick up pennies.
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Talk Time is a sales concept backed by research that values conversation with clients and prospects.
An Open Letter To Mark Zuckerberg | Forrester Blogs - 0 views
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while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity.
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ompany focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you’ll help them create such connections. But in reality, you rarely do. Everyone who clicks the like button on a brand’s Facebook page volunteers to receive that brand’s messages — but on average, you only show each brand’s posts to 16% of its fans.
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company isn’t good enough at the pure advertising business onto which you’ve shifted your focus. We estimate your site now delivers tens of billions of display ads every day. But fewer than 15% of those ads leverage your ever-growing cache of social data to target relevant audiences. And your site’s static-image ad units offer marketers less impact per impression than they could achieve with the ad units other sites offer.
Advertisers Spend Much More With Facebook But Twitter Performs Better - CMO Today - WSJ - 1 views
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Twitter ads generate clicks at a significantly higher rate than Facebook. As a result, the firm found, advertisers are significantly dialing up their Twitter ad spending.
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“Business & Consumer Services” saw its Twitter ad spending soar by 361 percent in the fourth quarter over the third quarter, versus Facebook’s still huge 211 percent increase. Over the course of 2013, Twitter ad spending for the ”Business & Consumer Services” ballooned 297 percent, found Resolution.
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Why is Twitter growing despite a much smaller audience? For one, Twitter has rolled out several compelling new offerings that connects its ads directly to TV shows and commercials, Resolution’s report notes.
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How to Use Google+ Collections for Business Social Media Examiner - 0 views
27 Free Twitter Tools for Small Businesses | Practical Ecommerce - 0 views
Social Logins are Shaping the Future of Digital Identity | SocialTimes - 0 views
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In this way, social logins are like a partnership between businesses and consumers. Indeed, Beckland says that social logins are expanding the idea of social media and shaping the future of digital identity.
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Social logins have provided a solution to this fragmentation for consumers, while enabling businesses to provide a better, more personalized user experience.
5 Steps to Creating an Effective Content Mix | Business 2 Community - 0 views
MediaPost Publications Small Business Rushes to Social Marketing 03/09/2011 - 0 views
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social, search and email, are cited as being the most effective,
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