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Carri Bugbee

How to Send Better Product Update Emails - 0 views

www.getvero.com/...product-update-emails

product marketing email products marketing

shared by Carri Bugbee on 06 Aug 15 - No Cached
  • Product update emails are one example where content and product teams must harmonize for a successful outcome
  • Product updates should be written for your true fans. That’s not to say that others won’t find them interesting, but information about a product isn’t a lead-gen tool or a sales tactic – it’s fuel for an already burning fire.
Carri Bugbee

Colleges Need Influencers, but Do Influencers Need College? | WIRED - 0 views

www.wired.com/...ut-do-influencers-need-college

influencers influencer marketing

shared by Carri Bugbee on 15 Mar 19 - No Cached
  • Colleges try to leverage the social media savvy of their students with “social media ambassador” programs that help them advertise to prospective new students, raise the schools’ profiles, and educate their current students about school programs. And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and tooth-straightening solutions to their fellow students. For others, college just gets in the way of their real passion.
  • Becoming a social media star is the fourth most popular career aspiration for Gen Z
  • watching on-campus vloggers is how many students get a sense of the university’s culture—sort of like a franker, digital version of a campus tour.
  • ...3 more annotations...
  • Admissions officers are desperate to make the most of social media as a recruiting tool. “One of the things we constantly talk about in our marketing department is, How do we utilize these tools where students spend so much of their time in the admission process?”
  • Some want to reach new students; others want to change a narrative about their school, Freeman says, using microinfluencers on campus to promote academics, say, rather than the partying scene. Others, like UC Berkeley, harness alumni influencers to help raise money.
  • The most successful college-aged influencers seem underwhelmed by universities’ offerings—educational and financial both. Markian is a college dropout. “I took a marketing class in 2017 and it didn’t touch anything even related to social media,” he says. “There’s no question that college is unnecessary. I dropped out because it was hindering my business.”
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