Big brands usually take their ad campaigns very seriously. But sometimes they don’t. In their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram.
Brands Are Bypassing Influencers and Targeting Teens With Memes - Bloomberg - 0 views
-
-
Meme accounts are a way for brands to reach a powerful audience that doesn’t consume media in the same way their parents and grandparents did. Gen Z, roughly between the ages of 7 and 22, is the biggest consumer cohort globally, with spending power to the tune of more than $143 billion in the U.S. alone. And while Instagram remains the most popular social platform among teenagers, Dino said meme accounts are one of the fastest growing parts of Instagram.
Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code - 0 views
-
Facebook is reintroducing Atlas, the underused platform it bought from Microsoft last year.
-
it will allow them to buy ads on non-Facebook websites and apps, using Facebook targeting data
-
these ads aren’t “Facebook ads.” But it is also playing up the notion that the ads marketers buy via Atlas will be more effective than other big ad platforms, because they use Facebook’s data.
- ...1 more annotation...
Relevance And ROI: The Advantages Of Agile For Marketing - 0 views
-
“The days of the big bang campaign are gone. We don’t have time to spend months baking ideas and putting a big bang into market.” Article Highlights: The way we think about and execute marketing is in flux. Agile for Marketing (A4M) empowers organizations to be more responsive to the market.Now is the time to create a new competitive advantage through innovation and responsiveness.
-
CMOs adopting A4M have an unprecedented ability to tackle corporate and market realities with ease, speed, and intelligence. And our research shows that translates into stronger business performance and higher employee satisfaction.
-
agile firms grow revenue 37 percent faster and generate 30 percent higher profits than nonagile organizations.
- ...1 more annotation...
Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees... - 0 views
-
When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.
-
Note that Twitter reported a half a billion tweets per day in October, up from 140 million per day in early 2011. It’s also a different way to measure its data than Twitter had in earlier years, when it would often tout the number of tweets, but really mean “items,” in terms of shares and re-shares which have to be shown on other peoples’ timelines.
-
witter is ramping up on big data visualization.
- ...1 more annotation...
WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 0 views
-
Location technologies like GPS are sharing analytics on where and how this content is being viewed. The good news? Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
-
The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media. We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
-
once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”
- ...4 more annotations...
TV Advertising Changed Radically This Year | Adweek - 0 views
-
Nielsen competitor ComScore is trying hard to create a product that will loosen Nielsen's grip on TV ratings, but that's a nearly impossible task. The question is less whether Nielsen's TV ratings will go away than whether traditional linear cable agreements will eventually go away and Nielsen's ratings system will become obsolete
-
There's just too much that's too similar on TV, and the wars of attrition with cable operators mean all packages just aren't going to contain all channels anymore. They can't afford to.
-
Third parties like Acxiom and Experian have an incredible amount of information, and the CEO of Acxiom told us consumers should have to pay to prevent their financial data from circulating among anybody who wants to buy it, basically like getting an upgrade on an airline.
- ...4 more annotations...
Twitter to Eliminate Share Count. What's It to You? | Cision - 0 views
-
Twitter says that this change is due to “finite engineering resources” as they moved to a new platform. People frustrated with this change suggests that there may be other motives for it (one of the big arguments being that Twitter has two partners that will enable share data for larger publishers).
-
Twitter reach may vacillate between 1 and 3 percent on average for most tweets. So, that share to 100,000 followers becomes an impression to 2,000 followers.
1 - 11 of 11
Showing 20▼ items per page