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Carri Bugbee

Did Facebook's faulty data push news publishers to make terrible decisions on... - 0 views

  • News publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real for news video too — even if people within those publishers doubted the trend based on their own experiences, and even as research conducted by outside organizations continued to suggest that the video trend was overblown and that news readers preferred text. (Heidi N. Moore put many of these trends together in 2017, and her accounting is only strengthened by the new information that we’re seeing this week.)
  • The court case was unsealed this week, following efforts by organizations like the online publishers’ trade organization Digital Content Next to make previously redacted parts available to the public. I read the filing and pulled out some of the most interesting and relevant parts for news publishers below. I wanted to try to see whether Facebook’s active promotion of its video offerings might have influenced news publishers’ allocations of resources, and whether it is reasonable to allege that Facebook knew, as publisher after publisher laid off editorial staff and pushed into video, that that was misguided. I wanted to know whether people working in news organizations were fired based on faulty data provided by a giant platform that publishers believed they could trust.
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    News publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real for news video too
Carri Bugbee

Twitter Now Rivals Facebook as Teens' Most Important Social Network - 2 views

  • 30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results [pdf] from Piper Jaffray’s 25th Semi-Annual teen research project, which surveyed more than 5,000 teens.
  • the proportion of teens naming Facebook as their most important has dropped 9% points, while those naming Twitter have grown by 3% points. Instagram is also gaining, up 5% points to 17% indicating it as their most important social network.
  • Facebook’s drop is a worrisome sign for the social network, as teens are often used as a leading indicator of future trends. According to data from Experian Hitwise, Facebook’s leading share of US visits to social networking sites and forums has dropped from 63.2% in March 2012 to 58.5% in March 2013.
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    Facebook's drop is a worrisome sign for the social network, as teens are often used as a leading indicator of future trends.
Carri Bugbee

10+ Public Relations and SEO Tips for Your Newsroom | #SocialPR Chat via @LisaBuyer - 0 views

  • When you’re ready to write PR content, these free tools and resources can help you with the process. SEOToolSet: provides information on search activity (e.g., how popular search terms are) and the demographics of people doing the query Ubersuggest: gives suggestions of keywords you might want to add to your keyword list or article content Google Trends: shows topics trending on Google, which can help you as you brainstorm topics to write about Scribe: shares the content marketing process with an integrated, holistic approach that maximizes your return on investment.
Carri Bugbee

5 predictions for Facebook advertising in 2014 - Inside Facebook - 0 views

  • acebook has known for a while that the things its users talk about are supremely interesting and relevant for advertisers. Twitter proved that basing an advertising model around brand mentions really works; Facebook is bound to follow suit. Already, we are seeing Facebook taking steps into Twitter’s territory by showcasing which topics and brands are trending in users’ News Feeds, and by aggregating hashtagged terms
  • Offline conversion for retailers. Speaking of consumers’ path-to-purchase on Facebook, the ability for retailers to track offline sales conversions from ads viewed on Facebook is another critical step Facebook is taking to give advertisers deeper insight into how their ads actually drive some type of consumer action.
Carri Bugbee

Content - 2015 B2C Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs A... - 0 views

  • 45% of B2C marketers have a dedicated content marketing group in their organization. 69% are creating more content now than they did one year ago. The use of blogs dropped from 72% last year to 67% this year; the biggest increase in tactic usage has been for branded content tools (from 37% to 47%). B2C marketers are using, on average, 7 social media platforms this year, compared with 6 last year. 71% of B2C marketers use print or other offline promotion, making it the paid method they use most frequently to promote/distribute content; yet only 46% of them say it’s effective. The method they find most effective is search engine marketing (57%).
Carri Bugbee

Mobile Now Accounts for 50.3% of All Ecommerce Traffic - Ecommerce Blog by Shopify - 0 views

  • 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.
  • The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel.
  • This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.
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  • The rise in mobile shopping also brings about another fascinating trend, what we’re calling “always-on shopping”. Computer-based traffic to ecommerce sites traditionally peaked between Monday and Friday and trailed off during the weekend. Mobile traffic has somewhat opposite behaviour since shoppers use their phones most during the weekends. So when you combine mobile, tablet and computer traffic to ecommerce sites, you no longer find any discernable spikes when people are shopping online. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing.
Carri Bugbee

Ads Aren't Reshaping Twitter, Twitter Is Reshaping Ads - 0 views

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    Twitter ads are designed to be human - content, in a brand's "voice," but not robotic - and meld with the content around them. They're designed to provoke feedback - via favorites, retweets, hashtagged tweets, and replies - in the same medium they're created and presented in. 
Carri Bugbee

The Emoji Is the Birth of a New Type of Language ( - 0 views

  • Fully 92 percent of all people online use emoji now, and one-third of them do so daily. On Instagram, nearly half of the posts contain emoji, a trend that began in 2011 when iOS added an emoji keyboard. Rates soared higher when Android followed suit two years later. Emoji are so popular they’re killing off netspeak. The more we use
  • In essence, we’re watching the birth of a new type of language. Emoji assist in a peculiarly modern task: conveying emotional nuance in short, online utterances. “They’re trying to solve one of the big problems of writing online, which is that you have the words but you don’t have the tone of voice,” as my friend Gretchen McCulloch, a linguist and author, says.
  • Of the 20 most frequently used emoji, nearly all are hearts, smilies, or hand gestures—the ones that emote. In an age of rapid chatter, emoji prevent miscommunication by adding an emotional tenor to cold copy.
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  • when texters finish a conversation, they often trade a few emoji as nonverbal denouement. “You might not have anything else left to say,” Kelly says, “but you want to let the person know that you’re thinking of them.”
  • people are even developing syntax and rules of use for emoji. Schnoebelen found that when we use face emoji, we tend to put them before other objects. If you text about a late flight, you’ll put an unhappy face followed by a plane, not the reverse. In linguistic terms, this is called conveying “stance.” Just as with in-person talk, the expression illustrates our stance before we’ve spoken a word.
Carri Bugbee

Facebook's fake-name fight grows as users skirt the rules | The Verge - 2 views

  • Over the past year, he's noticed more friends subverting Facebook's real name policy. "I have seen a growing trend of people who will shut down one page, let you know that they're opening a new one, and then they'll use an alias,"
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