Report Highlights
Overview of needs, market definitions, overview of brands, agencies, and software providers.
Three framework graphics ideal for powerpoint: Converged Media venn, use case workflow, criteria checklist.
Checklist of 11 criteria required for converged media success.
Four real world case studies bringing this concept to life from four leading brands.
Pragmatic recommendations for marketing leaders for internal needs, agency strategy, and vendor deployment.
Vendor showcase of ten technology providers who are seeking to solve this opportunity.
Group items tagged
2013 Superbowl Ads Favor URLs, Hashtags -Not Facebook | Web Strategy by Jeremiah Owyang... - 0 views
List of Social Media Management Systems (SMMS) « Web Strategy by Jeremiah Owy... - 2 views
Altimeter Report: Paid + Owned + Earned = Converged Media | Web Strategy by Jeremiah Ow... - 1 views
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Paid, owned, and earned is converging (like social ads) at a rapid pace, we found 11 criteria of success, a handful of case examples, yet companies are hampered internally and with fragmented agencies and technology to make this happen.
Crisis Planning: Prepare Your Company For Social Media Attacks « Web Strategy... - 0 views
Program Plan: The Social Media Center of Excellence « Web Strategy by Jeremia... - 0 views
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