Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged advice

Rss Feed Group items tagged

Carri Bugbee

8 Essential Elements of the Modern-Day Online Newsroom | Inc.com - 0 views

  • Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
  • Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
  • Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
  • ...3 more annotations...
  • One of the most frequent complaints from journalists is that company newsrooms do not provide explicit contact information for media opportunities. Clearly state the best person for media to connect and how to reach that individual.
  • By offering stimulating editorial ideas, you automatically position your company as an entity that sees the bigger picture
  • Provide a list of your thought leaders along with their areas of expertise
1 - 10 of 10
Showing 20 items per page