Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
8 Essential Elements of the Modern-Day Online Newsroom | Inc.com - 0 views
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Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
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Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
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Research: Fastest-growing Companies Accelerated Social Media Usage | B2C Marketing Insider - 0 views
Seven Characteristics Of Companies Effectively Using Social Media | B2C Marketing Insider - 0 views
Facebook Adds Keyword Moderation and Profanity Blocklists to Pages - 0 views
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