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people in 14 countries will begin seeing a link to a “Tips for spotting false news” guide at the top of their News Feed. Clicking it brings users to a section offering 10 tips as well access to related resources in the Facebook Help Center. Facebook is also collaborating with news and media literacy organizations in several of countries to produce additional resources.

“Improving news literacy is a global priority, and we need to do our part to help people understand how to make decisions about which sources to trust,” Adam Mosseri, Facebook’s VP of News Feed, wrote in a blog post about the initiative. “False news runs counter to our mission to connect people with the stories they find meaningful. We will continue working on this, and we know we have more work to do.”

It’s working with third-party fact checking organizations to flag false content in the News Feed, the company recently announced the Facebook Journalism Project to work with news organizations on products and business models, and it’s one of the funders of the new News Integrity Initiative, a $14 million project “focused on helping people make informed judgments about the news they read and share online.”

we created an entire board of the Ultimate Trello Tips and Tricks.

Facebook will round up your friends’ posts and photos from a particular place, like Manhattan’s famed Dominique Ansel Bakery, so you can see what they liked (the cronut, obviously) and what they didn’t. Place tips will also include information from the business page, like hours of operation, events, and menu details.

To determine your location, the app will use Wi-Fi, cell networks, GPS, and Bluetooth beacons placed at particular locations (a limited number in New York City so far).

But place tips will make better use of Facebook’s data, putting information front and center rather than making you comb through search results. The network’s rollout of Bluetooth beacons is a move to watch. Apple has been distributing iBeacons since the launch of iOS 7 in 2013, and we’ve seen some interesting uses of the technology, but it hasn’t yet gone mainstream. With Facebook now on board with beacons, we might see businesses adopt them at a much quicker pace. After all, few marketing moves make businesses happier than highly targeted, location-based, actionable ads.

1. Have a game plan

develop a strategic plan

adding too many social buttons to your pages and posts has the potential to slow things down and cripple decision making.

.Designate staff and agency roles: “Make sure everyone essential is there and that each person has a clear set of responsibilities”,

5.Streamline necessary approvals: Obtain pre-approvals where needed from legal. Capital One even had a lawyer on call to ensure their ability to react fast.

6.Rehearse the process: The command center team needs to practice “to see who makes the final calls and pushes the buttons”, said McLean. MasterCard does “mock examples first so we’re ready for prime time”, Cohen reported.

When you’re ready to write PR content, these free tools and resources can help you with the process. SEOToolSet: provides information on search activity (e.g., how popular search terms are) and the demographics of people doing the query Ubersuggest: gives suggestions of keywords you might want to add to your keyword list or article content Google Trends: shows topics trending on Google, which can help you as you brainstorm topics to write about Scribe: shares the content marketing process with an integrated, holistic approach that maximizes your return on investment.