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Carri Bugbee

Marketers Search For Alternatives To Google Keyword Analytics - 0 views

www.demandgenreport.com/...t-drives-search-marketing.html

search SEO SEM keywords

shared by Carri Bugbee on 08 Jan 14 - No Cached
  • Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.
  • “We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”
  • The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,
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  • Google+ also enables marketers and writers to link content to their Google+ profile via its Authorship feature. Once the content is linked, the profile picture will appear next to the link in search results, which in turn, can help gather more page clicks and a higher search ranking.
  • “You don’t use Google+ in order to get in front of your prospects or your customers,” Herinckx said. “[Customers] are still using Facebook, Twitter and LinkedIn because Google+ is so small. From an SEO standpoint, and from a paid search standpoint as well, Google will pull in information from Google+ into the search results, which helps your search result stand out.”
Carri Bugbee

8 Essential Elements of the Modern-Day Online Newsroom | Inc.com - 0 views

www.inc.com/...odern-day-online-newsroom.html

PR public relations media relations online newsroom

shared by Carri Bugbee on 29 Apr 15 - No Cached
  • Due to time constraints, there is a legitimate need for a centralized digital content hub (aka newsroom) where the dwindling number of reporters can find everything they might need.
  • Falkow's advice: "Take advantage of all this low hanging fruit by optimizing an oft-overlooked company asset: your newsroom aka your press page."
  • Search is the now most trusted mechanism for finding news and business information according to the 2015 Edelman Trust Barometer, which indicates the need for companies to create multiple, highly optimized discovery paths.
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  • One of the most frequent complaints from journalists is that company newsrooms do not provide explicit contact information for media opportunities. Clearly state the best person for media to connect and how to reach that individual.
  • By offering stimulating editorial ideas, you automatically position your company as an entity that sees the bigger picture
  • Provide a list of your thought leaders along with their areas of expertise
Carri Bugbee

The Best and Worst Times to Share on Facebook, Twitter - 3 views

mashable.com/...best-time-to-post-on-facebook

times share sharing Facebook social+media social media timing

shared by Carri Bugbee on 14 May 12 - No Cached
  • Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.
  • he company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.
  • The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.
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  • However, Facebook’s optimal posting times are slightly different than Twitter. Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week.
  • “While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” bit.ly said in a blog post on its site. “Traffic from Facebook fades after 4:00 p.m.”
Carri Bugbee

ReTargeter 7 Deadly Sins of Retargeting - 1 views

www.retargeter.com/...7-deadly-sins-of-retargeting

retargeting advertising

shared by Carri Bugbee on 02 Jul 12 - No Cached
  • The power of retargeting lies in its ability to keep your brand top of mind among users through continuous exposure.
  • optimal number is approximately 17-20 impressions per user per month, breaking down to roughly one impression every other day.  At this level, your users won’t be inundated with ads, but will see your brand with enough frequency to solidify brand recall.
  • clickthrough rates decrease by almost 50% after five months of running the same set of ads. After seeing the same ads again and again, a user’s interest is no longer peaked and the ads are more likely to blend into the background.
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  • If you do wish to continue serving ads to customers, use a different set of creatives with a new call to action. 
Carri Bugbee

How Google Tweaked Its Search Algorithms In December - 1 views

www.readwriteweb.com/...earch_algorithms_in_decemb.php

google search algorithms SEOsearch optimization social+media

shared by Carri Bugbee on 07 Jan 12 - No Cached
  • Carri Bugbee on 07 Jan 12
     
    Google's monthly search improvement digest is a whopper this month, describing 30 highlighted changes to the way Google search works.
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