About Google Authorship | soulati.com - 1 views
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Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.
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it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.
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Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“
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Does Your Content Live In A Mixed-Use Or Gated Community? | Eloqua Blog - 0 views
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A solid lead generation strategy does both, Craig Rosenberg, author of the blog Funnelholic, told me. The appetite for content online is insatiable so marketers would be wise to indulge the public with registration-free content, Craig says. “I do believe that if people are addicted to content without the reg-path and you path stuff, it better be remarkable.” Rosenberg says the “vast majority” of your marketing funnel should be free without asking potential clients for personal info. Save the registration forms for further down the funnel where more research-heavy content like whitepapers resides.
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Chris Jablonski, author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free.
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Determining a perceived value from a lead can be substantive metric, if somewhat difficult to ascertain. I am imagining it in action. Perhaps you provide an abstract for the content you are guarding behind a registration form. But the abstract is more than a general summary. It includes a bullet list for the specific topics addressed and how solutions are offered, without providing the actual solutions before you collect that personal information. The upside is that you know if a prospect completes the form, they are very concerned about that topic.
How to Use Google+ Collections for Business Social Media Examiner - 0 views
Facebook's 'Like' button puts websites into EU privacy firing line - 0 views
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The case dates back to before the EU enacted much stricter privacy rules with its General Data Protection Regulation, or GDPR. Still, the concept of two companies being seen as joint controllers for data protection reasons, remains relevant in the new rules, said Tom De Cordier, a technology and data protection lawyer at CMS DeBacker in Brussels.
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“The level of awareness of this risk is still very low.”
Target Teams Up With Facebook For Deals You Can Share | Digital - Advertising Age - 1 views
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For now, the deals will be limited to a percentage off and will only be good in store -- Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store.
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part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline "A whole new spin on saving,
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faintly similar to Facebook's early commerce foray, Beacon, where users automatically shared their purchases on Facebook.
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P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views
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said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
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Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
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we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
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Top 15 Influencers to Follow in Web & Social Analytics | The Customer Collective - 0 views
Slideshare: The Quiet Giant of Content Marketing | The Customer Collective - 1 views
What's the Difference? - A Social Media Monitoring Strategy that Analyzes Intentions In... - 1 views
30 Brilliant Social Media Marketing Tips From 2011 | The Customer Collective - 2 views
Facebook Brand Updates Take Another Hit, Can You Recover? | ShopIgniter - 0 views
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we looked at four post types: link posts, video posts, photo posts and status updates. When paid media is applied to an organic post, it can significantly increase Facebook metrics – from impressions (obviously), to conversions – so we removed all posts with paid impressions from the analysis. For both time periods, we took the total reach for each post type and divided it by the total post count for that post type to get the average reach per post type for the given time frame.
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As expected, the average reach per post on status updates decreased after the algorithm change. Significantly.
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Photo and video posts had no discernible change in reach after the algorithm change as we would expect. This is good news for marketers who already regularly integrate rich media into their post strategies as it is well documented that images and video generate greater fan engagement – and from this research, it looks clear that they will continue to do so.
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Addressing Invalid Non-Human Traffic - Craig Jaffe Research 360°Leadership in... - 0 views
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Your ad campaign: digital ad fraud artificially drives up your campaign's audiences by 5% to 50%.Your money: if you advertise on digital, your company and others are collectively expected to be cheated out of more than $6 billion this year in 2015.The sites you buy: fraud impacts a wide variety of areas on the internet, including major sites such as Google, Facebook, Amazon, and others.Your units: all types of advertising are affected, such as digital video and display.The way you buy: programmatic can be problematic, even when inventory is obtained from trusted sources.
20 free, awesome social media monitoring tools by @jdlasica - realizedworth's collectio... - 0 views
Facebook Is Giving Advertisers Access to Your Shadow Contact Information - 0 views
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One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. A clothing retailer can put an ad for a dress in the Instagram feeds of women who have purchased from them before, a politician can place Facebook ads in front of anyone on his mailing list, or a casino can offer deals to the email addresses of people suspected of having a gambling addiction. Facebook calls this a “custom audience.”
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You might assume that you could go to your Facebook profile and look at your “contact and basic info” page to see what email addresses and phone numbers are associated with your account, and thus what advertisers can use to target you. But as is so often the case with this highly efficient data-miner posing as a way to keep in contact with your friends, it’s going about it in a less transparent and more invasive way.
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Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
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Twitter is asking the public to help measure how toxic it is - The Verge - 0 views
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Twitter is looking for outside experts to measure the “health” of the company, it said in a statement, and is seeking proposals to determine exactly how the company is fostering “healthy debate, conversations, and critical thinking” versus “abuse, spam, and manipulation.”
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“We’re committing to helping increase the collective health, openness, and civility of public conversation around the world, and to hold ourselves publicly accountable toward progress,” the company said in its blog post today. “By measuring our contribution to the overall health of the public conversation, we believe we can more holistically approach and measure our impact on the world for years to come.”
Instagram to require new users to give ages, but won't verify them - Business Insider - 0 views
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Instagram said it will require birthdates from all new users starting on Wednesday, expanding the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users.
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The policy change could help stave off passage of costly child safety and data privacy regulations as lawmakers and family safety groups in the United States, Britain and elsewhere criticize the app for exposing children to inappropriate material.
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