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Carri Bugbee

Closing the Social Loop Through Content Marketing - 0 views

www.searchenginejournal.com/...97293

social+media content marketing strategy owned media

shared by Carri Bugbee on 02 May 14 - No Cached
  • Most of your content is getting lost in the shuffle. Recycle it! Let the customer’s social activity tell you what they prefer. Engagement in social is good, but not if that’s all you get. Some top brands have made the transition to acting like publishers with dedicated internal and external teams cranking out content.
  • Top tactics used by savvy publishing brands are: Storytelling – high quality engaging content on an going basis Infographic Creation – relevant lists and how to’s Visual Content Marketing – compelling visuals eBook Creation – great for lead generation eMailer Personalization – targeting with relevance and being the information / education source Content Curation within an Industry – keep people coming to you because you find what’s hot and important to your customers, making it easy for them to keep current Webinars / Pod Casts / Google Hangouts – establishes authority Slide Share Presos – extends your corporate social graph and thought leadership Case Studies – SEO value and high share currency Videos to Motion Infographics – video is growing
  • Brands have a need for smart content routing and unique displays which enable them to maximize customer engagement and experience at every touch point, increasing site participation, and garnering higher social share just begs to get fracked.
  • ...2 more annotations...
  • Brands must embrace customer driven publishing techniques to scale their own engagement and utilize intelligence to drive higher call to action responses. There are several examples of content recommendation and discovery platforms. You may have seen them on bottom or right sides of sites, labeled “Sponsored”, “Content Found for You”, or “You Might Also Like”.
  • Companies like Outbrian, Taboola and Zemanta all provide content fracking techniques over some of the biggest publishing networks. Here is a list of the top platforms, ranked by market share (based on LeadLedger analysis). OutBrain Taboola NRelate Zemanta Disqus Scribol ShareThrough
  • Carri Bugbee on 02 May 14
     
    How to Frack Your Content Marketing and Close The Social Loop
Carri Bugbee

How "Data In, Data Out" Solves Social Marketing Challenges | Forrester Blogs - 0 views

blogs.forrester.com/...es_social_marketing_challenges

social engagement dashboards publishing dashboards social marketing

shared by Carri Bugbee on 20 Mar 14 - No Cached
  • Percolate first identifies which social topics matter to brands’ audiences, then finds matching assets in those brands’ databases. SocialFlow tracks how many of a brand’s social followers are active throughout the day, then automatically posts the brand’s content at the best possible moment. Brand Networks taps historical sales and weather databases to tell retailers which products will generate the most social interest, based on local forecasts. SimpleFeed helps brands’ affiliates automate content selection — dynamically publishing social posts that have worked for other affiliates in the past.
Carri Bugbee

Facebook withdrawal: viral publishers see traffic plunge | Digiday - 0 views

digiday.com/...book-cutting-social-publishers

facebook traffic edgerank social+media marketing advertising social media

shared by Carri Bugbee on 25 Mar 14 - No Cached
  • Between November 2013 and January 2014, a long list of so-called “social publishers” saw their traffic dip substantially, according to comScore. Traffic to Upworthy dropped 51 percent. Traffic to Elite Daily dropped 47 percent. Traffic to Vice dropped 22 percent, to BroBible by 17 percent, to Huffington Post by 16 percent. Between December and January traffic to Distractify and Thought Catalog dropped 30 percent and 7 percent, respectively.
  • According to comScore, Facebook directed much less traffic to sites like Elite Daily and Upworthy in January compared to December,
Volker Fritsche

The Social Media Report - 1 views

simple-note.appspot.com/...g4Pkmf

simp.ly social media report

shared by Volker Fritsche on 08 Feb 13 - No Cached
  • Volker Fritsche on 08 Feb 13
     
    We published The Social Media Report today. You can read our eBook using Kindle (for PC) and Sony Reader ...
Carri Bugbee

When Is The Best Time Of The Day To Blog? - 2 views

socialfresh.com/best-time-of-day-to-blog

time of day scheduling dayparts blogging shareaholic

shared by Carri Bugbee on 28 Jan 12 - No Cached
  • Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday.
  • “If you don’t publish daily, I’ve found that publishing on sequential days produces a signal multiplier effect on Twitter and via RSS.
  • 27% of all content shares occur between 8am and 12pm EST. 
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  • Gini Dietrich is the CEO at Arment Dietrich and author of Social Fresh Top 10 Corporate Blog in 2011, Spin Sucks. She shared some of their personal research. “We did A LOT of testing to see what made most sense for our readers. Our official publish time is 8am Central Time [9am EST].”
  • Sharaholic on top days and times for getting your content seen and shared online. Sharaholic is the leading global social share widget, installed on over 200,000 websites.
Andreas Söntgerath

Social-Media-Management-Tools im Test - 1 views

www.goldbachinteractive.com/...media-management-tools-im-test

test

shared by Andreas Söntgerath on 16 May 13 - No Cached
jolia aclia liked it
  • Andreas Söntgerath on 16 May 13
     
    Publisher und Social Media Management Werkzeuge, um Inhalte zu veröffentlichen, zu kontrollieren und z.T. mit CRM-Schnittstellen
Carri Bugbee

Facebook Algorithm Tweaks Hurt Viral Sites' Organic Reach More Than Other Publishers | ... - 0 views

www.adweek.com/...s-more-other-publishers-156533

algorithm Facebook newsfeed edgerank pages publishers

shared by Carri Bugbee on 21 May 14 - No Cached
  • Facebook confirmed to Adweek that there were changes made in how things were ranked in Newsfeeds. It said the the tweaks were made to customize the experience for the Facebook user. 
  • But, an anonymous source “professionally familiar with Facebook’s marketing strategy” claimed the contrary in comments to Valleywag, saying the social media mammoth made the modifications in order to get organizations to spend advertising dollars. Instead of using free brand pages, publishers would be forced to buy Facebook ads to tap into referral traffic.
Carri Bugbee

Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 | Ignite Social Media - 0 views

www.ignitesocialmedia.com/...decline-reach-since-december-1

shared by Carri Bugbee on 12 Dec 13 - No Cached
  • Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size, across a variety of industries) and found that, in the week since December 1, organic reach and organic reach percentage have each declined by 44% on average, with some pages seeing declines as high as 88%. Only one page in the analysis had improved reach, which came in at 5.6%.
  • As reach declined, the raw number of engaged users plunged as well, falling on average by 35%. Some pages saw engaged users fall as much as 76%. Only one page in the data set had an increase in the number of engaged users, coming in at 0.7%.
  • To add salt to an open wound, current research from Forrester and Wildfire shows that engaged users are a brand’s best customers.  They are more likely to purchase, recommend and prefer brands when they are socially engaged with that brand.  With fewer engaged users (-35%), brands bottom line are further penalized by the recent changes.
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  • Facebook has indicated that brands should pay to promote their content, but our research shows that organic content leads to better buying actions.
  • While some posts will get more reach after two days, much of the reach is captured in this methodology, as the half-life of a Facebook post has historically been only 30 minutes.
  • Carri Bugbee on 12 Dec 13
     
    analysis shows that roughly 2.5%
Carri Bugbee

Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views

adage.com/...316555

facebook groups Facebook

shared by Carri Bugbee on 12 Feb 19 - No Cached
  • Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
  • In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
  • Carri Bugbee on 12 Feb 19
     
    Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

Brands on Facebook: Advertising Is Optional | Digital - Advertising Age - 2 views

adage.com/...234816

social+media facebook ads advertisement GNC M marketing

shared by Carri Bugbee on 19 May 12 - No Cached
  • CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
  • A ComScore report last July said 32% of P&G's internet display impressions were "socially published," most of which occurred on Facebook.
  • Facebook ads need a clear message, a promotion or call to action to be effective. "Delivering traditional brand-building or product messaging simply doesn't work. At all," he wrote in an email.
  • Carri Bugbee on 19 May 12
     
    CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
Carri Bugbee

Just Like Facebook, Twitter's New Impression Stats Suggest Few Followers See What's Twe... - 0 views

marketingland.com/book-twitter-impressions-90878

impressions Twitter Facebook stats

shared by Carri Bugbee on 25 Nov 15 - No Cached
  • Twitter shows you everything posted by those you follow: news, thoughts from friends, pictures and more. You dip in and out as you like. But similar to live TV, when you turn it off — when you’re not actively watching Twitter — then you’re missing everything. Those 10 or 100 or 1,000 accounts you follow? Even though Twitter shows you everything from them, unlike Facebook, you’ll largely miss whatever they do if you’re not watching Twitter constantly.
  • That 5% engagement rate sounds pretty good, but it’s based only on the 7,195 people who actually saw my tweet. What’s the engagement rate for my overall audience of 390,000? That’s 0.1%, rounded up from 0.0923%.
  • Tweet & Tweet Again To Reach 30% Of Your Audience Twitter’s own post suggests that high visibility isn’t common. Consider this from it wrote today: We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
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  • When it comes to Facebook, our reach for the same period was about 900,000. So our Facebook posts were seen by about 1/5th the number of people on Twitter, which could make one assume that Twitter is the better social platform. In reality, the answer is more complicated. Like many publishers, we share far less on Facebook than on Twitter. Increasing our share rate might increase our overall reach. More important, however, is that one of our key hopes with social sharing is to drive traffic back to our site. According to Twitter’s stats, those 4.4 million impressions generated 7,300 clicks to our content. But Facebook, with far less impressions, generated 10 times that number of clicks to our content, about 70,000 over the past month.
Carri Bugbee

Emoticon language is 'shaping the brain' › News in Science (ABC Science) - 0 views

www.abc.net.au/...3938772.htm

emoticons emoticon emoji emojis

shared by Carri Bugbee on 30 Jun 15 - No Cached
  • Emoticons such as smiley faces are a new language that is changing our brain, according to new Australian research published in the journal Social Neuroscience.
  • "Emoticons are a new form of language that we're producing," says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, "and to decode that language we've produced a new pattern of brain activity.
  • According to Churches, faces are very special from a psychological point of view.
  • ...3 more annotations...
  • Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.
  • The smiley face emoticon first appeared in a post to Carnegie Mellon University computer science general board from Professor Scott E Fahlman in 1982.
  • Since then, the same pattern of activity as evoked by faces has become attached to what was previously just punctuation.
Carri Bugbee

The Ideal Length for All Online Content - 1 views

blog.bufferapp.com/ng-online-according-to-science

content blogging length social+media

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • 100 characters is the engagement sweet spot for a tweet. 
  • But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.
  • The ideal length of a headline is 6 words
  • ...5 more annotations...
  •  we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.
  • MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up. Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.
  • Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.
  • By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.
  • The ideal length of a domain name is 8 characters
  • Chris Evans on 21 Apr 14
     
    Interesting opinion on the blog post length, I always thought it was a little shorter but the 'seven minute' mark tends to make sense...good article!
Carri Bugbee

How to A/B Test Your Influencer Marketing Efforts - 0 views

blog.lemonstand.com/r-influencer-marketing-efforts

influencer marketing influencer outreach Influencer

shared by Carri Bugbee on 03 Sep 18 - No Cached
  • what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…
  • xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.
  • Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.
  • ...6 more annotations...
  • you can provide the influencer with some pointers. Would you prefer they include keywords in the title of their product review blog to boost your SEO? How many hashtags do you want them to use, and are fans likelier to adopt shorter ones over longer ones? Should they use emojis? (The answer is almost always yes.) Which CTA performs better, “Save 15% off now with my promo code” or “Use my promo code now”?
  • Speaking of promo codes, what learnings can you apply from sales you’ve run in the past? Does a percentage or dollar off amount drive more conversions? Does what works for sales on your own website work just as well in the context of an influencer promotion?
  • Perhaps influencers’ fans are more excited about getting a free sample or trial instead of a discount. In this scenario, try testing free sample promotions with some influencers against discount offers with other influencers. Just be sure to choose influencers with similar audiences, industries, and/or locations to keep the other variables as similar as possible.
  • A/B test the heck out of your influencer landing pages. Try different CTA button placements and colors, test removing the navigation, and see how personalizing the page for the influencer’s audience affects conversions.
  • Not all your influencer marketing content is published by the influencer. Sometimes, as with the landing pages, you are using the influencers in your own content. A/B test the items under your branded control, too.
  • if you feature an influencer in an email newsletter, is it best to call that out in the subject line, via the sender name, through a hero image at the top, or some combination of the above? Should you target different subscriber lists for different featured influencers
Carri Bugbee

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns | Social Med... - 0 views

www.socialmediatoday.com/...549806

influencers influencer marketing influencer outreach public relations

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.
  • "Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."
  • The offering will essentially be an extension of Instagram's existing branded content tagging system - now, along with the 'Paid Partnership' tags (as shown below), brands will also be able to extend their promotions of the same.
  • ...2 more annotations...
  • Instagram also outlined its coming Creator Profiles, which code hacker Jane Manchun Wong previewed recently (below), while it also shared some usage stats, including that 69% of users say they come to Instagram to interact with celebrities, and over 80% of accounts proactively follow a business on the platform.
  • Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean-up its platform and improve the integrity of its metrics
Carri Bugbee

Medium will now pay writers based on how many claps they get - The Verge - 0 views

www.theverge.com/...articles-claps-author-payments

socialmedia blogging Medium bloggers social media

shared by Carri Bugbee on 22 Aug 17 - No Cached
  • Medium plans to start letting more and more authors publish paywalled articles. And to determine how they get paid, the blogging platform has selected a fairly unorthodox method: claps, which are, basically, Medium’s equivalent of a Like.
  • A couple weeks ago, Medium replaced its “recommend” feature — a little heart button at the end of each article — with a “clap” button that you can click as many times as you want (much like how Periscope lets you send broadcasters an infinite number of hearts). The site wants people to send authors claps to show how much they enjoy reading each article.
  • Medium pays authors by dividing up every individual subscriber’s fee between the different articles they’ve read that month. But rather than doing an even division between articles, Medium will weight payments toward whichever articles a subscriber gives the most claps to.
  • ...1 more annotation...
  • For now, Medium is dividing between writers the entirety of subscribers’ $5 per month fee. Eventually, the company plans to “start covering our own costs,” but it’s not taking a cut for the time being, as it tries to attract writers.
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