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Carri Bugbee

Medium will now pay writers based on how many claps they get - The Verge - 0 views

www.theverge.com/...articles-claps-author-payments

socialmedia blogging Medium bloggers social media

shared by Carri Bugbee on 22 Aug 17 - No Cached
  • Medium plans to start letting more and more authors publish paywalled articles. And to determine how they get paid, the blogging platform has selected a fairly unorthodox method: claps, which are, basically, Medium’s equivalent of a Like.
  • A couple weeks ago, Medium replaced its “recommend” feature — a little heart button at the end of each article — with a “clap” button that you can click as many times as you want (much like how Periscope lets you send broadcasters an infinite number of hearts). The site wants people to send authors claps to show how much they enjoy reading each article.
  • Medium pays authors by dividing up every individual subscriber’s fee between the different articles they’ve read that month. But rather than doing an even division between articles, Medium will weight payments toward whichever articles a subscriber gives the most claps to.
  • ...1 more annotation...
  • For now, Medium is dividing between writers the entirety of subscribers’ $5 per month fee. Eventually, the company plans to “start covering our own costs,” but it’s not taking a cut for the time being, as it tries to attract writers.
Carri Bugbee

Ads Aren't Reshaping Twitter, Twitter Is Reshaping Ads - 0 views

www.readwriteweb.com/...r-twitter-is-reshaping-ads.php

twitter ads advertising promoted trends

shared by Carri Bugbee on 04 Oct 12 - No Cached
  • Carri Bugbee on 04 Oct 12
     
    Twitter ads are designed to be human - content, in a brand's "voice," but not robotic - and meld with the content around them. They're designed to provoke feedback - via favorites, retweets, hashtagged tweets, and replies - in the same medium they're created and presented in. 
Carri Bugbee

Stop Complaining about Your PR Firm. Here's How the Media Works - on startups - Medium - 1 views

medium.com/...ba600f39a13d

PR public relations media relations press

shared by Carri Bugbee on 05 Dec 13 - No Cached
  • The most important PR move you can make is to build and maintain relationships, and be patient.
Carri Bugbee

Replacing The User Story With The Job Story - Jobs To Be Done - Medium - 0 views

medium.com/...ith-the-job-story-af7cdee10c27

agile agile marketing user stories

shared by Carri Bugbee on 08 Apr 15 - No Cached
  • Carri Bugbee on 08 Apr 15
     
    Summed up, the problem with user stories is that it's too many assumptions and doesn't acknowledge causality. When a task is put in the format of a user story ( As a [type of user], I want [some action], so that [outcome] ) there's no room to ask 'why' - you're essentially locked into a particular sequence with no context. The first problem is that we start with a Persona, which is a very bad idea, and then plop in an action which we think should be taken in order to achieve the expected outcome. As I've marked in the above image, there's really a disconnect between the action and persona.
Carri Bugbee

Why advertisers should shift display budgets to Twitter's video | The Drum - 0 views

www.thedrum.com/...isplay-budgets-twitter-s-video

advertising twitter twitter ads twitter advertising Twitter cards video TV

shared by Carri Bugbee on 05 May 16 - No Cached
  • Marketers are siphoning budgets from display campaigns on Twitter to its video ads, which when synchronised with TV media buys can lead to a 10 per cent lift in their return-on-investment from the legacy medium.
  • To propel its own video offering, Twitter is working on features such as demographic targeting and validation, gross rating point and target rating point as well as reporting.
  • We are focused on live premium content in all sports, news and politics as well as entertainment to bring together for our users what they are already talking about, what they already care about," added Bain.  The company will be hoping live streaming help lift its monthly active users. It’s been an ongoing problem for the social network and while it moved up slightly in the quarter, up to 310 million compared to 305 million in the previous one, growth has been fairly stagnant for the last year.
Carri Bugbee

How to Thrive in Social Media's Gift Economy - Mark Bonchek - Harvard Business Review - 0 views

blogs.hbr.org/...standing_social_medias_gi.html

gift economy social media strategy

shared by Carri Bugbee on 14 Aug 12 - No Cached
  • In a market economy, the focus is on transactions. In a gift economy, the focus is on relationships.
  • In a market economy, people use money as a medium of exchange — a financial currency. In a gift economy, people use social currencies.
  • Social media are fundamentally gift economies. People are there to cultivate relationships, not conduct transactions. They exchange social currencies, not financial currencies. And status is earned not bought.
  • ...1 more annotation...
  • Brands that succeed in social media follow the principles of a gift economy. They build relationships, earn status, and create social currencies.
Carri Bugbee

The window is closing on the opportunity to get native advertising right | Blog | Holtz... - 0 views

holtz.com/...4367

native advertising advertising ads advertorials PR public relations

shared by Carri Bugbee on 06 Jul 14 - No Cached
  • Native advertising has come under fire for being deceptive. It is, claim critics, an attempt to fool readers into thinking they’re consuming content produced by the publication itself when in fact they’re consuming an ad. It’s this criticism that led Outbrain CEO Yaron Galai to ban ads masquerading as articles.
  • Outbrain banned native advertising from the inventory of content it promotes on websites.
  • In an AdAge post, Rafat Ali suggests the following ways to improve branded content: Approach a native advertising assignment from the customer’s perspective, answering their questions and solving their problems. Go deep, with a narrow focus and uniquely valuable content that appeals to a defined audience subset. Offer data not easily found elsewhere that provides genuine insight, including new ways to understand the business. Approach native advertising like an editor, not a marketer.
Carri Bugbee

How to Get Incredible App Installs With Instagram Ads - 0 views

info.localytics.com/...instagram-ads-for-app-installs

ads advertising instagram ads instagram advertising app install ads Instagram

shared by Carri Bugbee on 12 Apr 16 - No Cached
  • Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.
  • Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.
  • In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).
  • ...2 more annotations...
  • Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs. Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.
  • Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect. 
  • Carri Bugbee on 12 Apr 16
     
    20% Text Rule. Facebook dictates that ads (both on Facebook and Instagram) have less than 20% of the image ad's pixels dedicated to text.
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