8 Components of Online Trust [Infographic] | Social Media Explorer - 0 views
Buy YouTube Views - 0 views
Twitter Opens Self-Serve Ad Platform to 10,000 Businesses | Digital - Advertising Age - 0 views
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American Express cardmembers and merchants can register to use the platform on a first-come, first-serve basis and also receive $100 in advertising credits to put toward bidding on promoted tweets and promoted accounts
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The company is also focused on reaching the market for its political ad products and scaling its international ad offerings.
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(Twitter currently allows for city-level targeting at its most specific.)
How to Generate Lots of Buzz on Your Facebook Page - Biz Tips Blog: Online Marketing, V... - 0 views
5 Steps to Creating an Effective Content Mix | Business 2 Community - 0 views
Mobile Now Accounts for 50.3% of All Ecommerce Traffic - Ecommerce Blog by Shopify - 0 views
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50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.
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The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel.
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This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.
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In the college admissions scandal, Lori Loughin's influencer daughters are the real stars. - 0 views
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It’s not altogether clear whether the girls were aware of the scam, but they did appear to pose for pictures with rowing machines to be sent onto USC’s subcommittee for athletic admission. (Though the swindle seemed to work beautifully—twice!
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With a popular YouTube channel and two highly trafficked Instagram accounts between them, Olivia Jade and Isabella Rose are almost as popular online as their mom
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Now that the admissions scheme has been exposed, internet detectives are racing to rummage through the girls’ old social media posts and interviews, which are not in short supply, for newly incriminating or amusing material. And they are finding plenty, since the girls have been putting their lives online themselves for years—with nary a mention of an early-morning crew practice we can find.
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How Shazam Plans to Survive the Social TV Shake-Out | Digital - Advertising Age - 0 views
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Shazam execs' talk of using their proprietary data for advertising puts them in league with The Weather Company, Pandora and Amazon, which are all mining information like pollen count, song choices and product purchases to inform ad targeting. Mr. McGurn said the Shazam app ingests the live audio feed from 160 TV networks every day. That positions the app as an ally to TV networks trying to stem their share of ad spend from being siphoned online.
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Shazam is also currying favor with TV networks as a way to drive viewership. For last fall's Country Music Association Awards, Shazam pushed alerts featuring the show's air date and time to the in-app news feeds of eight million users who might be interested in watching, like those who had previously tagged a Blake Shelton song. Ten million people received such a notification for The Grammys.
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People who use Shazam to "tag" the game's broadcast this year will be shown a new Twitter-like timeline. The live content feed will document the game -- from tweets to photos to ads -- and is designed to keep people using Shazam for the duration. But even if people tune in and out of the app, Shazam has created a new ad-retargeting program that plugs into Facebook.
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Which Content Categories Are Being Shared on Which Social Networks? - 0 views
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Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
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Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.
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43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.
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65% of online adults use social networking sites | Pew Research Center's Internet & Ame... - 1 views
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