Group items tagged

When the TV show The X-Factor (U.K.) put a hashtag on the screen, it generated 27,000 tweets in 90 seconds.

Note that Twitter reported a half a billion tweets per day in October, up from 140 million per day in early 2011. It’s also a different way to measure its data than Twitter had in earlier years, when it would often tout the number of tweets, but really mean “items,” in terms of shares and re-shares which have to be shown on other peoples’ timelines.

witter is ramping up on big data visualization.

said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.

Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.

we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"

Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means an advertiser can target Snapchat users who are likely to install its app. Snapchat is targeting its app install ads, which ask users to swipe up on full-screen video ads, using machine-learning technology it developed in-house.

Aside from app install ads, Snapchat is also beefing up its ad targeting. For the first time, advertisers can target Snapchat users who have previously interacted with other ads they've previously ran in the app.

if an advertiser buys one of Snapchat's more expensive selfie filters (which the company calls Lenses) for a national campaign, now the buyer can later target those same users again with one of Snapchat's full-screen video ads.

86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.

Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.

The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).

Shazam execs' talk of using their proprietary data for advertising puts them in league with The Weather Company, Pandora and Amazon, which are all mining information like pollen count, song choices and product purchases to inform ad targeting. Mr. McGurn said the Shazam app ingests the live audio feed from 160 TV networks every day. That positions the app as an ally to TV networks trying to stem their share of ad spend from being siphoned online.

Shazam is also currying favor with TV networks as a way to drive viewership. For last fall's Country Music Association Awards, Shazam pushed alerts featuring the show's air date and time to the in-app news feeds of eight million users who might be interested in watching, like those who had previously tagged a Blake Shelton song. Ten million people received such a notification for The Grammys.

People who use Shazam to "tag" the game's broadcast this year will be shown a new Twitter-like timeline. The live content feed will document the game -- from tweets to photos to ads -- and is designed to keep people using Shazam for the duration. But even if people tune in and out of the app, Shazam has created a new ad-retargeting program that plugs into Facebook.

Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.

Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.

In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).

It’s passive zombie-feed scrolling, not active communication with friends, that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well-being screen-time management dashboards for Facebook and Instagram in the U.S. before rolling them out to everyone in the coming weeks.

Unfortunately, you’ll only see info about your usage on the mobile app on that device. It won’t include your minutes spent on desktop, where these features don’t appear, what you do on your tablet or info about your usage across the Facebook family of apps. There are no benchmarks about how long other people your age or in your country spend in the apps. All of these would make nice improvements to the dashboards.

SafariOn Safari, it's easy. Go to Safari > Preferences > Advanced. Check the box at the very bottom that says, "Show Develop menu in menu bar." Now open a private browsing window. Head to Develop > User Agent > Safari -- iOS 10 -- iPhone. Go to Instagram.com, sign in and click the camera button at the bottom of the screen to upload a photo from your desktop.