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While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in the industry.

This raises the question, are big agencies losing talented women — some of whom start firms that ultimately become competition because of rigid policies?

A recent study by Bain & Company found that 43% of women aspire to top management within the first two years of their position, compared with 34% of men. “Both genders are equally confident about their ability to reach a top management position at that stage,” reads a blog post on the research. “This suggests that women are entering the workforce with the wind in their sails, feeling highly qualified after success at the university level.”

Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.

The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.

Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.

The Facebook news feed algorithm appears to be calculated both per fan and per type of post. That means a person might see Coca-Cola’s photo posts, but not the company’s link posts. There are six post types: a text-only status update, a photo, a link, a video, a platform post, and a question. The first four are the most commonly used.

After some research, its clear that a Facebook page gets more fan engagement from photos than links, statuses, or videos. In fact, photos get as much as twenty times more engagement.

My experiments show that you can get a good amount of clicks on links above photos.

The question was fielded among consumers who have accessed a social networking website, asking them how likely they would be to make any type of purchase on such a site in the following 12 months. Overall, 18% of respondents said they would be very likely (9%) or likely (9%) to do so. Interestingly, only 15% were neutral on the subject, with a solid majority unlikely (12%) or very unlikely (55%) to do so.

While women appear to be the more active gender on social media, it’s men who are more interested in shopping on the platforms, according to the Javelin survey results. In fact, 23% of male respondents reported being at least likely to make a purchase directly through a social network this year, compared to 14% of female respondents.

The video ads, which the company says are still being tested to a limited number of users, will start playing automatically as users scroll through their news feed, the central real estate in Facebook's desktop and mobile platforms. They will initially play without sound; users can stop the ad by scrolling past it in the news feed.

In a November survey of 735 Facebook users by global marketing consultancy Analytic Partners, 83% of users said they would find video ads "intrusive" and would likely "ignore" them.

Subway was among the companies that placed ads containing video that users had to start manually. Mr. Pace of Subway said roughly 88 million people saw the ad and "millions" of people clicked on it. "It worked pretty darn well," he added.

First, you may already be using data from customer relationship management (CRM) tools and market research to inform campaigns. But a wider array of data signals is available, from analytics on your brand's website (that could tell you your most popular products, for instance), to audience data (that could give a glimpse of age, gender, or interests), to contextual insights about which device, location, or media type delivered the most success for a campaign. The trick is to know all the sources of data available, and figure out which can fuel smarter creative.

Too often, the creative agency and production shop are brought into the campaign process after the media strategy has been decided. By informing the creative agency of all the data from the outset of the project, you can work with the agency to build more relevant creative strategies for your target audience.