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Contents contributed and discussions participated by Kevin Makice

Kevin Makice

College students more connected than ever through their smart phones - 0 views

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    For the first time, more college students are using smart phones than traditional feature phones, reports a new study from Ball State University.
Kevin Makice

For innovation, give scientists intellectual challenge, independence - 0 views

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    Scientists and engineers who produce innovative work aren't in it just for the money, according to researchers from Duke University and the Georgia Institute of Technology.
Kevin Makice

Network scientists say social media are just what our society needs - 0 views

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    The king of Web corporations has been Google with its dominance of search. Recently, Facebook has become the second-most popular website. How do the purposes of each of these successful sites differ, and where do they compete?
Kevin Makice

Twitter Powers of Ten - 0 views

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    I've been capturing the Twitter Public Timeline since late 2009.  I have now nearly 6 million records, each one containing the message, of course, but also the name of the user and their "Followers" and "Following" count at that point in time.  I started doing scatter plots of this data and was amazed at the detailed structure evident in the data, that illustrate some interesting ways in which Twitter is being used.  No single graph can show it all, so I'm giving you a series of charts, each one showing an area of the Following/Followers phase space 10ox larger.
Kevin Makice

Majority of Americans are on Facebook - 0 views

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    According to the U.S. Census Bureau's official "Population Clock," around 311 million people live in the U.S. at this moment.  Now here's the interesting thing: new data from Edison Research and Arbitron indicates that more than half of Americans over the age of 11 have a Facebook account.
Kevin Makice

Is Apple a social company? - 0 views

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    Mindtouch Executive Vice President of Sales Mark Fidelman, writing for Cloudave, identifies Apple Senior Vice President of Worldwide Product Marketing Phillip W. Schiller as the top social Chief Marketing Officer of the Fortune 100.
Kevin Makice

Rights watchdog says mobile web would have changed Nazi Germany - 0 views

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    How important is Twitter in the political revolutions sweeping the Middle East? That was the topic of discussion on stage at the CTIA mobile and wireless convention today in Orlando, Florida and two very different, very strong opinions were voiced. "I don't think anyone in their right mind would say that sending a tweet is the equivalent of activism," said Twitter co-founder Biz Stone, "but it's another tool people can use." Kenneth Roth, executive director of of Human Rights Watch, one of the world's most respected human rights organization, framed things very differently though. He said on stage (above) that mobile technology in general would make it impossible today for something like Nazi Germany to unfold again the way it did historically.
Kevin Makice

The role of mobile software in the future Internet - 0 views

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    Although it's difficult to predict what the future Internet will look like, it's probably safe to say that certain trends we've seen during the past decade will continue. This means that the Internet will become further integrated into our daily lives, becoming more ubiquitous, available, autonomous, and mobile. The engineers who are guiding the Internet in this direction are doing so by developing mobile agents, which are pieces of software that can autonomously migrate from one computer to another and interact with each other.
Kevin Makice

The limits of online influence: A case study by BrandSavant - 0 views

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    On Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was not money, and not much time, really; rather, I asked for people to record a short message (20 seconds max) in support of the people in Christchurch who have suffered so much from the earthquakes that have plagued their wonderful city. How this story is supposed to end is this: hundreds of thousands of people heard my plea for help, and overwhelmed my server with messages of hope. The number of messages and the outpouring of passion and love for this cause brought the Interwebs to its knees. The people of New Zealand clung to those messages of hope - and another social media legend was born. This did not happen.
Kevin Makice

Smartphone owners who access Facebook and Twitter are more satisfied - 0 views

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    Social media use leads to higher satisfaction among owners of smartphones and traditional mobile phones, according to a new report from J.D. Power and Associates. Smartphone owners who use their device to access social media sites such as Twitter, Facebook and LinkedIn, have satisfaction averages of 783 on a 1,000-point scale, nearly 22 points higher than smartphone who rarely access social media sites on their device. Currently, more than half of smartphone owners users their device to access social media sites via the mobile Web or mobile applications. While rates of mobile social media site usage are not nearly as high among owners of traditional mobile phones (9%, on average), satisfaction among traditional handset owners who use their device for social media is notably higher than that of traditional handset owners who don't access social media (754 vs. 696).
Kevin Makice

Coca-Cola cut ad spend by 6.6% and invest more in social media - 0 views

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    The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,"many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more". With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realised the value of integrating offline and online marketing.
Kevin Makice

Why do we hate Rebecca Black? Slate's take on a viral sensation. - 0 views

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    A quick recap, for anyone who's missed the frenzy: Rebecca Black, an eighth-grader from Orange County, recorded a song and produced a video with vanity label Ark Music Factory, which specializes in tweenybopper "artists." Last week, Black's video starting ricocheting around the Web, to the delight and horror of millions of viewers. No one, it seems, can believe that anything this terrible could possibly exist
Kevin Makice

Google for Non-Profits - 0 views

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    With today's launch of the Google for Nonprofits program, which provides exclusive product offerings and enhanced online resources, we'll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.
Kevin Makice

Google's 8-point plan to help managers improve - 0 views

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    IN early 2009, statisticians inside the Googleplex here embarked on a plan code-named Project Oxygen. Their mission was to devise something far more important to the future of Google Inc. than its next search algorithm or app. They wanted to build better bosses.
Kevin Makice

Bing apologizes For Japan quake tweet - 0 views

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    Bing has just apologized on Twitter for a tweet earlier today that many viewed as a way to gain exposure in the name of raising money for victim's of Friday's earthquake in Japan.
Kevin Makice

How game mechanics will solve global warming - 0 views

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    The last 10 years have been called the era of Web 2.0, a term used to describe a new type of online experience, wherein a user could be both author and audience. That decade, said SCVNGR CEO Seth Priebatsch today in his opening keynote at the SXSW conference, was the decade of social.  That decade, however, has been won, said Priebatsch. Facebook has come away as the clear leader and now, a new decade is upon us - the decade of games. These are not children's games, however. These are games that could change the world.
Kevin Makice

5 video platforms vying to be the YouTube of the enterprise - 0 views

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    Although enterprise video adoption is slow, several platforms are competing to bring the simple video sharing experience of services like YouTube to business users. Here's a look at five of them. Each of these solutions give uses the ability to upload video, encode it, view and share it online and track analytics.
Kevin Makice

Four ways brands engage customers on Twitter - 0 views

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    It's easy for early adopters and social media enthusiasts to get caught up in the latest and greatest tool available but many companies are still seeking a basic foundation. According to Harvard Business Review Analytic Services, only 12 percent of companies surveyed felt their organizations were using social media effectively.
Kevin Makice

Work-related communication at home takes greater toll on women - 0 views

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    Communication technologies that help people stay connected to the workplace are often seen as solutions to balancing work and family life. However, a new study in the March issue of the Journal of Health and Social Behavior suggests there may be a "dark side" to the use of these technologies for workers' health-and these effects seem to differ for women and men.
Kevin Makice

The real story behind Charlie Sheen joining Twitter - 0 views

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    If you didn't hear, yesterday Charlie Sheen joined Twitter. Today he very well may reach 1 million followers (as I type he's already passed the 900K mark). How did it happen?  Why all of a sudden did he wake up and decide it's Twitter time? And how was it that Charlie Sheen went from non-twitterer to hardcore twitterer overnight?  Short answer: he got a lot of help from a team of experts at Ad.ly, a small Beverly Hills start-up that focuses on celebrity endorsements via Facebook and Twitter.
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