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Feedback loops are how we learn, whether we call it trial and error or course correction. In so many areas of life, we succeed when we have some sense of where we stand and some evaluation of our progress. Indeed, we tend to crave this sort of information; it's something we viscerally want to know, good or bad. As Stanford's Bandura put it, "People are proactive, aspiring organisms." Feedback taps into those aspirations. But maybe requiring people to do a little work-to stick accelerometers around their house or plug a device into a wall socket-is just enough of a nudge to get our brains engaged in the prospect for change.

Feedback from friends posted publicly on people's profiles also tend to be overwhelmingly positive, which can further boost self-esteem, said Hancock, who co-authored a paper published Feb. 24 in the journal Cyberpsychology, Behavior and Social Networking."Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves," Hancock said. "We're not saying that it's a deceptive version of self, but it's a positive one."It may be one of the reasons why Facebook has 500 million users, who spend more than 700 billion minutes per month communicating with their friends via photos, links and status updates."For many people, there's an automatic assumption that the Internet is bad. This is one of the first studies to show that there's a psychological benefit of Facebook," Hancock said.

We've recently conducted surveys of the White House's Facebook fans and Twitter followers asking for their feedback on our online programs. Between the two surveys, we received thousands of responses and thought we'd share some of the results.

It's easy for early adopters and social media enthusiasts to get caught up in the latest and greatest tool available but many companies are still seeking a basic foundation. According to Harvard Business Review Analytic Services, only 12 percent of companies surveyed felt their organizations were using social media effectively.