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Kevin Makice

Charities say lack of digital skills could damage fundraising prospects - 0 views

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    "Alongside this, we wanted to gauge wider views across the sector into charities' use of digital and how else they think it could help them. So today we're launching the results of our Charity Digital Survey at our sold out Charity Digital Summit, part of our Google funded programme of technology events for charities. Many of the 334 charity sector professionals who responded to the survey view digital as essential to their work, but fear they could miss out on opportunities for fundraising and income generation due to a lack of digital skills."
Kevin Makice

Why you should care about your local hackerspace - 0 views

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    "Open centers of grassroots innovation, hackerspaces offer opportunities to source talent, create goodwill, and push technology forward"
Kevin Makice

What Is User Experience Strategy? - 0 views

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    A UX strategy has four primary components: Where are you now? Define the value you're delivering to your users today, identify known issues, and explore ways your product can realize what the business hopes to achieve. Where do you want to be? Specify the purpose of what you're building and what needs it will address. Identify opportunities to enhance your product and the guiding principles that will inform product design decisions. Explore all phases of a user's interaction with your product to identify how all product components will fit together. How will you get there? Plan the development of your product to accommodate continual enhancements while maintaining cohesion across the experience. Translate your plan into tangible requirements. How will you measure success? Define what success looks like for your product and what methods will be used to validate your product's success.
Kevin Makice

Are Emoticons the Future of Language? - 0 views

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    In the digital age, we increasingly use written language in place of face to face chat or phone calls. But the advantages email, chat, and text give us in speed come with limitations in communicating emotional tone. Enter emoticons and emojis. Not just a playful supplement to language, these new tools allow for complexity in tone and emotion never before possible in written language, as well as provide new opportunities for creative expression. Rapidly spreading throughout culture, emoticons and emojis fill a void in written language that few realized we so desperately needed.
Kevin Makice

American Red Cross and their Twitter Faux Pas - 0 views

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    A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.
Kevin Makice

Critical Thinking as a powerful learning tool - 0 views

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    Instead of starting out a project saying "What a great opportunity to try this new technique!", we can ask instead, "Looking at the problem I'm trying to address, have I learned anything in the past that can help me develop the most appropriate solution?"
Kevin Makice

White House Twitter account Rickrolls bored user suring #WHChat - 0 views

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    The White House began their "office hours" today at 2 p.m. EST. They asked Twitter followers to submit questions about the debt debate using the hashtag #WHChat. As their last response, they took the opportunity to play the internet's oldest practical joke on a user (and catching the rest of us in the wake).
Kevin Makice

Execs aren't sure what to do about social media - 0 views

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    Social media provides companies with new opportunities for customer service, research and marketing (within reason of course), but most respondents to a survey of C-level executive conducted by Harris Interactive for Capgemini aren't yet sure how to harness social media. The results are part of Capgemini's Executive Outsourcing Survey, and follows the firm's launch of its social media management service. Harris surveyed 302 senior executives at Fortune 1000 companies. More than half say that social media is a part of their company's customer care operations, but 64% of those said that the marketing department is solely responsible for social media marketing. Most (74%) executives in the study were simply unsure how many employees are dedicated to customer care via the social Web.
Kevin Makice

Social media sites can help kids develop identity - 0 views

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    "A new study that seeks to understand how new, kid-focused online venues effect adolescence says that social media forums can promote forms of social and identity development. Those skills, the study says, can help encourage civic involvement later in life. "
Kevin Makice

Newsjacking the Super Bowl: a good collection of brand use of the Blackout - 0 views

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    Thanks to super-fast reactions, at least three brands were able to "newsjack" the power outage that hit the Super Bowl early in the third quarter of today's game. With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out, causing a somewhat lengthy delay that's still ongoing as I type this. Several brands saw the power outage as a chance to market themselves in clever ways on Twitter, which is no doubt experiencing new, all-time usage levels for a sporting event.
Kevin Makice

Oreo's Dunk in the Dark Super Bowl tweet 'a huge win' and 'a huge failure' - 0 views

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    Oreo's Dunk in the Dark Super Bowl viral tweet was 'a big win' but also 'a big failure' according to Mondelez VP of global media and consumer engagement, Bonin Bough.
Kevin Makice

How Al Jazeera uses promoted tweets/trends to get into U.S. - 0 views

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    Over the past day, Al Jazeera has pushed the issue with its promoted trend and tweets like this, which reads "Like our coverage from #Egypt? Think we should be shown on US TV? It's time to #DemandAlJazeera http://aje.me/demandAJ." Yesterday, clothing outlet Kenneth Cole tried to leverage the popularity of Egypt-related hashtags in a similar manner, tweeting "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo." Immediately, the company caught a lot of flack for the tweet and shortly after publicly apologized and pulled the tweet. The difference in the two situations, we would think, is that Al Jazeera is trying to leverage the popularity of a specific event to gain entry into a market that has essentially shut it out. The end result might be similar to Kenneth Coles' desired outcome - increased sales - but it would come with the increased spread of information.
Kevin Makice

Bing apologizes For Japan quake tweet - 0 views

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    Bing has just apologized on Twitter for a tweet earlier today that many viewed as a way to gain exposure in the name of raising money for victim's of Friday's earthquake in Japan.
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