Group items tagged

The political debate in Wisconsin continues to heat up, and we're provided with another story which looks to stoke the flame. Wisconsin Rep. Sean Duffy (R), a newly appointed U.S Representative from Wisconsin's 7th district has caught the attention of the online world for a YouTube clip of a Polk County town hall meeting. Duffy was asked questions concerning his salary, and his answers have raised the eyebrows of many who have seen it. The story is of particular interest because after the clip was posted on YouTube, the Polk County GOP looked to take it down.

The customer-centered company needs to make its products interactive, train its people for co-creative dialogue, redesign its physical places for two-way interactions, and open up the architecture of its digital sites to other processes and content that the company doesn't control. Nike puts a sensor in its shoes that lets runners track their runs and has a web platform where exchange data with others. Starbucks encourages a dialogue across all its stakeholders through the highly popular mystarbucksidea.com website. 3M invites its B2B customersto co-create new products with its R&D people live in their corporate labs. Apple invites third parties to develop new applications for its iPhones, iPads, and iPods. Companies are generally unprepared for this transformation to experience co-creation. Most product development groups continue to design non-interactive products. Company people in call centers and company stores still generally follow company narratives. Most corporate IT departments and suppliers are trained in one-way project-management techniques incompatible with true engagement-platform development. Herein lies the transformational challenge customer experience managers will face as they become customer-experience co-creators.

Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The "2010 Social Media Benchmarking Study" from Ketchum and FedEx fou

The idea behind this conference is that individuals who feel their identities validated in public venues are better able to accept others' identities, and to analyze critically the social forces and experiences that have shaped their own. We would like to transform our campus into spaces for just this kind of critical exploration and sharing among students, staff, faculty, administrators, alumni, and emeriti of all backgrounds, majority and minority.

Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing's ability to add value for targets and prospects.

I've been capturing the Twitter Public Timeline since late 2009.  I have now nearly 6 million records, each one containing the message, of course, but also the name of the user and their "Followers" and "Following" count at that point in time.  I started doing scatter plots of this data and was amazed at the detailed structure evident in the data, that illustrate some interesting ways in which Twitter is being used.  No single graph can show it all, so I'm giving you a series of charts, each one showing an area of the Following/Followers phase space 10ox larger.