Skip to main content

Home/ SociaLens/ Group items tagged smartphone

Rss Feed Group items tagged

Kevin Makice

Smartphone owners who access Facebook and Twitter are more satisfied - 0 views

  •  
    Social media use leads to higher satisfaction among owners of smartphones and traditional mobile phones, according to a new report from J.D. Power and Associates. Smartphone owners who use their device to access social media sites such as Twitter, Facebook and LinkedIn, have satisfaction averages of 783 on a 1,000-point scale, nearly 22 points higher than smartphone who rarely access social media sites on their device. Currently, more than half of smartphone owners users their device to access social media sites via the mobile Web or mobile applications. While rates of mobile social media site usage are not nearly as high among owners of traditional mobile phones (9%, on average), satisfaction among traditional handset owners who use their device for social media is notably higher than that of traditional handset owners who don't access social media (754 vs. 696).
Kevin Makice

62% of information workers already work remotely (Forrester) - 0 views

  •  
    According to a new report from Forrester, 62% of information workers in North America and Europe work remotely. The report says that many clients are approaching the firm for insight on creating best practices for remote, mobile workplaces assuming these changes are part of the remote future when in reality the change is already well underway. Previously, we looked at some of Forrester's research indicating that as much as 18% of the workforce used their personal smartphones for work, whether they were allowed to or not. That research showed only 29% of workers polled did work outside the office.
christian briggs

Who's the Boss, You or Your Gadget? - 0 views

  •  
    "GIVEN the widespread adoption of smartphones, text messaging, video calling and social media, today's professionals mean it when they brag about staying connected to work 24/7." Too much connectivity can damage the quality of one's work, says Robert Sutton, author of "Good Boss, Bad Boss" and a professor at Stanford. Because of devices, he says, 'nobody seems to actually pay full attention; everybody is doing a worse job because they are doing more things." Mobile devices and social media, he says, "make us a little more oblivious, a little more incompetent." Just recall those pilots who overshot their destination two years ago because they were using computers, he adds.
Kevin Makice

U.S. Army turns to social media to recruit - 0 views

  •  
    The Army has a well-established history of using television commercials to reach possible recruits. The Times quotes the simply impossibly named Lt. Gen. Benjamin C. Freakley on the motivation for the new direction in recruiting. "We're working hard to increase our social media. We fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on...We have to reach out in forms like we're discussing to get them to want to know more, to join us in social media and extend the dialog." The branding message remains consistent, if not terribly clear to me: "Army Strong." It plays out across a number of properties, including a website, Army Strong Stories, and a Go Army Facebook page (complete with exclusive X-Men movie footage).
Kevin Makice

Free Coffee? A social experiment about consumption and altruism - 0 views

  •  
    Give a penny, take a penny - that's the concept behind Jonathan Stark's new "experiment in social sharing." He has put a picture of his Starbucks card online so that anyone in the world can use his account to purchase a cup of coffee. Just save the photo on your smartphone, go to your local Starbucks, and scan the barcode. Simple as that. You'll have a free cup of piping hot coffee.
Kevin Makice

In times of unrest, Social Networks can be a distraction - 0 views

  •  
    The mass media, including interactive social-networking tools, make you passive, can sap your initiative, leave you content to watch the spectacle of life from your couch or smartphone. Enlarge This Image Apparently even during a revolution. That is the provocative thesis of a new paper by Navid Hassanpour, a political science graduate student at Yale, titled "Media Disruption Exacerbates Revolutionary Unrest." Using complex calculations and vectors representing decision-making by potential protesters, Mr. Hassanpour, who already has a Ph.D. in electrical engineering from Stanford, studied the recent uprising in Egypt. His question was, how smart was the decision by the government of President Hosni Mubarak to completely shut down the Internet and cellphone service on Jan. 28, in the middle of the crucial protests in Tahrir Square?
christian briggs

Why Retail Workers Drive Customer Experience - Caitlin Kelly, Harvard Business Review (... - 0 views

  •  
    As more shoppers arrive in stores with price and product data literally at their fingertips via smartphones, their interaction with sales associates - most still earning a risible $7-10 an hour in an era of $4-per-gallon gas - is more crucial than ever. A study conducted by the Verde Group and the Wharton School of Business found that the single most critical element in customer satisfaction was not billion-dollar branding, advertising or extensive use of social media, but the quality of those personal moments when a shopper chooses -or not - to become a paying customer.
Kevin Makice

College students more connected than ever through their smart phones - 0 views

  •  
    For the first time, more college students are using smart phones than traditional feature phones, reports a new study from Ball State University.
Kevin Makice

Pilot project: Tweets welcome in Massachusetts courtroom - 0 views

  •  
    When the camera switches on in one of the busiest courtrooms in Massachusetts, murder arraignments, traffic and drug cases heard there will become fodder for a new experiment: how bloggers and other citizen journalists can cover courts using new media and social media.
1 - 9 of 9
Showing 20 items per page