When a large brand like Pepsi or Old Spice decides to use video, there are a lot of factors they have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact? Small businesses have to contend with all those same issues, but with smaller staffs and less money. Despite the challenges, there is value in video for small businesses, even if you're a video greenhorn. We found four businesses that have had real world success thanks to video

Feedback from friends posted publicly on people's profiles also tend to be overwhelmingly positive, which can further boost self-esteem, said Hancock, who co-authored a paper published Feb. 24 in the journal Cyberpsychology, Behavior and Social Networking."Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves," Hancock said. "We're not saying that it's a deceptive version of self, but it's a positive one."It may be one of the reasons why Facebook has 500 million users, who spend more than 700 billion minutes per month communicating with their friends via photos, links and status updates."For many people, there's an automatic assumption that the Internet is bad. This is one of the first studies to show that there's a psychological benefit of Facebook," Hancock said.

The more honesty and humility an employee may have, the higher their job performance, as rated by the employees' supervisor. That's the new finding from a Baylor University study that found the honesty-humility personality trait was a unique predictor of job performance.

Information Technology (IT) consultants experience less stress when they carry out assignments in a working environment that motivates them. It also helps IT consultants experience less stress if they are able to manage their own work and if the demands placed on them in their work are reasonable. This is revealed in a psychology thesis from Gothenburg University, Sweden.

A new study reports that employees at exercise-friendly workplaces get more total moderate-to-vigorous physical activity than do others - a sign that bosses might be able to influence the fitness of their workers.

The idea behind this conference is that individuals who feel their identities validated in public venues are better able to accept others' identities, and to analyze critically the social forces and experiences that have shaped their own. We would like to transform our campus into spaces for just this kind of critical exploration and sharing among students, staff, faculty, administrators, alumni, and emeriti of all backgrounds, majority and minority.

Rob Cottingham's take on the situation in Libya

One take on what trumps what in the Age of Digital Information.

The revolutions in Egypt and Tunisia have been dubbed by some to be "Wiki Revolutions" because "just as people can self-organize to contribute to Wikipedia...they can participate in social change and coalesce into revolutionary movements as never before." Now, it seems that wikis may not only be behind toppling governments, but also stripping plagiarizing government officials of their educational titles. This week, German defense minister Karl-Theodor zu Guttenberg has said he would remove the "Dr" from his name while a plagiarism investigation of his PhD took place. Where did this investigation originate? Wikia, the for-profit wiki project started by Wikipedia founder Jimmy Wales.

The best managers know how to frame work as a problem that is a lot of work to complete and a small amount of work to check. Mediocre managers spend too much time checking and revising their employees' work, and begin to approach the cost of just doing it themselves. (The worst managers hire incompetent people.) Wolfram Alpha made me this cute Venn diagram of the sweet spot: Competent (C) and not Micromanaged (M). Teams led by good managers reside in the shaded area of the diagram.

Parents fearing the public nature of Twitter must understand teenagers have become adept at managing their privacy online

Chicago mayoral candidate Rahm Emanuel is offering a reward if the person behind a fake Twitter account poking fun at him comes forward. Emanuel says he'll donate $2,500 to the charity of choice for the author of @mayoremanuel, a hilarious send up of the former White House chief of staff's campaign travails that comes complete with all the expletives in his arsenal.

Journalist and NYU fellow Nir Rosen probably didn't know he was putting his career in jeopardy when he hit send on Twitter yesterday. After all, it was just one of 600-odd tweets he'd sent since joining the social networking site.   Lara Logan had to outdo Anderson. Where was her buddy McCrystal.   It was probably something the war correspondent would say over a dinner party with buddies. Everyone likes a good joke at the expense of Anderson Cooper, right? The problem is the Twitter dinner party includes the whole world.

Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world's biggest social networking site tops of the list of preferred tools. Seventy percent of local businesses use Facebook for marketing, according to a new report from Merchant Circle, a network of U.S. local business owners. This represents a 20% increase over the previous year. The report notes that for the first time, Facebook is being used more than Google by local businesses for online marketing.

YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company's (what some might refer to as) blunders.  A spokesperson for the firm tells WebProNews, "With two strikes under its belt within 10 days of each other (Super Bowl ad, flower debacle), how's Groupon consumer perception faring? People love the bargains of Groupon, but they are becoming increasingly dissatisfied with what's been going on." "YouGov BrandIndex looked at three scores to get a much fuller picture -- buzz (what are you hearing), satisfaction (are you a satisfied customer) and value (does this give you good value)," he says.

ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.

A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.

In a sure sign that social media is becoming an entrenched pillar of the marketing mix, social media marketing freelance jobs have grown by 67% in the last year. This according to a quarterly report from DoNanza, an Isreali-based search engine which researches work-from-home projects. The search engine aggregates information from freelance sites such as elance, odesk and others on related online projects.

Nowadays, goes the theory, innovation is supposed to be constantly improving everything the company is about. Is the theory right, or do the experiences of companies reveal something different?