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According to an article that appeared in the Tennessean, two members of the Perry County Vikings - brothers Rodney and Ryan Belasic - were ruled ineligible by the Tennessee Secondary School Athletic Association because of residency issues. The reason questions about where the two brothers' eligibility came about from Facebook posts made by their mother. To play football for a county high school in Tennessee, the entire family must reside within the county lines, and thanks to complaints about the brothers not cleaning their room while visiting their mother in Henry County, something she complained about on Facebook. This, naturally, caught the eye of interested parties, opening the door for the TSSAA's eligibility investigation. It was believed that entire family had moved counties, but the mother's Facebook chatter revealed that wasn't the case

Communication technologies that help people stay connected to the workplace are often seen as solutions to balancing work and family life. However, a new study in the March issue of the Journal of Health and Social Behavior suggests there may be a "dark side" to the use of these technologies for workers' health-and these effects seem to differ for women and men.

He likens today's Facebooking, Tweeting, Flickr-ing, FourSquaring generation to our grandparents' generation. Imagine a small town where everyone knows everyone else: comings and goings, who's having babies, who's cancer is in remission, who's family is coming to town for Thanksgiving, and who's family is not (and therefore should have an invitation extended). We want people to know where we are, what we're doing, and whether we need help. It's more than just a megalomaniacal existence, it's a need for community. A virtual community, if you will.

Trying to prevent leaks by employees or to fight off hackers only helps so much. Powerful forces are pushing companies to become more transparent. Technology is turning the firm, long a safe box for information, into something more like a sieve, unable to contain all its data. Furthermore, transparency can bring huge benefits. "The end result will be more openness," predicts Bruce Schneier, a data-security guru. It may be useful to think of a computer network as being like a system of roads. Just like accidents, leaks are bound to happen and attempts to stop the traffic will fail, says Mr Schneier, the security expert. The best way to start reducing accidents may not be employing more technology but making sure that staff understand the rules of the road-and its dangers. Transferring files onto a home PC, for instance, can be a recipe for disaster. It may explain how health data have found their way onto file-sharing networks. If a member of the employee's family has joined such a network, the data can be replicated on many other computers.

"Our goal at Zappos is to inspire -- not motivate -- employees to treat each other like family. For example, most Zappos employees when they leave the office leave to hang out with other Zappos employees. That's behavior you can't force upon employees. They actually have to want to do it." "Many companies are focusing on the current quarter or current year at best. The good news is that information is moving faster and faster and companies are becoming more and more transparent whether they like it or not. As a result, the lag time between brand and culture is becoming less and less, so in the long run I think the 'good guys' will win."

In 2006, sociologists from the University of Arizona and Duke University sent out another distress signal-a study titled "Social Isolation in America." In comparing the 1985 and 2004 responses to the General Social Survey, used to assess attitudes in the United States, they found that the average American's support system-or the people he or she discussed important matters with-had shrunk by one-third and consisted primarily of family. This time, the Internet and cellphones were allegedly to blame. Keith Hampton, a sociologist at the University of Pennsylvania, is starting to poke holes in this theory that technology has weakened our relationships. Partnered with the Pew Research Center's Internet & American Life Project, he turned his gaze, most recently, to users of social networking sites like Facebook, Twitter and LinkedIn. "There has been a great deal of speculation about the impact of social networking site use on people's social lives, and much of it has centered on the possibility that these sites are hurting users' relationships and pushing them away from participating in the world," Hampton said in a recent press release. He surveyed 2,255 American adults this past fall and published his results in a study last month. "We've found the exact opposite-that people who use sites like Facebook actually have more close relationships and are more likely to be involved in civic and political activities."

"A new study that seeks to understand how new, kid-focused online venues effect adolescence says that social media forums can promote forms of social and identity development. Those skills, the study says, can help encourage civic involvement later in life. "