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Sorry Packers fans, I gotta break it to you: The real winner of this year's Super Bowl was Twitter, proving again that social media can deliver record audiences. The faceoff between the Pittsburgh Steelers and the Green Bay Packers marked the biggest Super Bowl since 1987, according to Fox.

What all this means is that "public or private" is more complicated than it seems. Twitter and its ilk aren't going away, and the answer to responsible use isn't to shut teens out of public life. Many teens are indeed more visible today than ever before, but, through experience, they're also developing skills to manage privacy in public.

Parents fearing the public nature of Twitter must understand teenagers have become adept at managing their privacy online

Chicago mayoral candidate Rahm Emanuel is offering a reward if the person behind a fake Twitter account poking fun at him comes forward. Emanuel says he'll donate $2,500 to the charity of choice for the author of @mayoremanuel, a hilarious send up of the former White House chief of staff's campaign travails that comes complete with all the expletives in his arsenal.

Social media use leads to higher satisfaction among owners of smartphones and traditional mobile phones, according to a new report from J.D. Power and Associates. Smartphone owners who use their device to access social media sites such as Twitter, Facebook and LinkedIn, have satisfaction averages of 783 on a 1,000-point scale, nearly 22 points higher than smartphone who rarely access social media sites on their device. Currently, more than half of smartphone owners users their device to access social media sites via the mobile Web or mobile applications. While rates of mobile social media site usage are not nearly as high among owners of traditional mobile phones (9%, on average), satisfaction among traditional handset owners who use their device for social media is notably higher than that of traditional handset owners who don't access social media (754 vs. 696).

How important is Twitter in the political revolutions sweeping the Middle East? That was the topic of discussion on stage at the CTIA mobile and wireless convention today in Orlando, Florida and two very different, very strong opinions were voiced. "I don't think anyone in their right mind would say that sending a tweet is the equivalent of activism," said Twitter co-founder Biz Stone, "but it's another tool people can use." Kenneth Roth, executive director of of Human Rights Watch, one of the world's most respected human rights organization, framed things very differently though. He said on stage (above) that mobile technology in general would make it impossible today for something like Nazi Germany to unfold again the way it did historically.

The White House began their "office hours" today at 2 p.m. EST. They asked Twitter followers to submit questions about the debt debate using the hashtag #WHChat. As their last response, they took the opportunity to play the internet's oldest practical joke on a user (and catching the rest of us in the wake).

Twitter Inc. is in advanced talks to buy TweetDeck Inc. for around $50 million, people familiar with the matter said.TweetDeck is one of the add-on programs that help Twitter users view and manage short messages carried by the service, which are known as tweets.

Sweden has surrendered its official Twitter account, @sweden, to the hoi polloi. The project, Curators of Sweden, signs up Swedes to tweet a week at a time. It started December 10 with Jack Wermer, a writer and marketing specialist. The second tweeter was Hasan Ramic, a Bosnian immigrant Currently, the position is filled by the moose-hunting, oral tobacco product enthusiast Anders Dalenius.

Best Buy hasn't been doing so hot lately, and here's another example that shows why. The retailer has a Twitter account @Twelpforce that uses 3,000+ employees to help run it. So far it has worked without a major disaster, despite the exposure it has with so many employees working on it. But at least one Best Buy manager disagrees, and thinks it's basically a load of crap, reports Chris Morran at the Consumerist.

Spoof site, or headline grabbing awareness campaign?  Whatever it is, Shell and Greenpeace are fast becoming a Twitter trend today. The bogus Arctic Ready web site, has been inviting crowdsourced headlines for its 'Shell in the Arctic' 'campaign'.  The associated Twitter account @arcticready claims to be committed to clean and safe Arctic energy. Contributors are invited to add captions to images of the Arctic.

The New Yorker's Malcolm Gladwell is a very smart writer with a knack for smart, provocative, "contrarian" statements. One such argument that gets digerati in a tizzy is the idea that social media actually doesn't help bring down oppressive regimes, despite all the hype. That debate is back in the news with the protests in Egypt. We'll say right off the bat that we're skeptics that social media can bring down oppressive regimes. We believe Twitter makes a tangible, positive difference in the real world, but probably not quite at the level of regime change. But Gladwell wrote a blog post yesterday on social media and Egypt that just doesn't make any sense.

The death toll in Egypt so far is over 300, with thousands wounded. Way to jump on a trending #hashtag to push your products, Kenneth Cole.

Oh, and in case you missed it, there is already a parody Kenneth Cole PR Twitter account at http://twitter.com/KennethColePR Hours after its creation, it already has 3,633 followers. Electric speed indeed.

Also of interest: http://twitter.com/#!/dacort/status/33303368441004033 Damon Cortesi posted a screenshot of the KC fan page activity.

"On Twitter, a JetBlue rep asked me to Direct Message (DM) them my confirmation number. Once I did, 18 short minutes later they had not only replied via DM that the flight had been re-booked to my new specifications, the confirmation email had already hit my email inbox. In less than 140 characters - easiest flight rebooking ever!"

A new analysis by HP finds that old media has a decidedly greater impact on what becomes a trending topic on Twitter, a ranking which identifies what is "immediately popular." Rather than being driven by personality or frequency, the study found that "(t)he main determinant of whether an item trends - much more than who tweets about it or how often - was the specific subject of the tweet."

Liz Heron, the social media editor at The New York Times, is refreshingly honest about her paper's policies about Twitter and Facebook. Or lack thereof, as the case may be. "We don't really have any social media guidelines," she told the audience at the BBC's Social Media Summit. "We basically just tell people to use common sense and don't be stupid."

We've recently conducted surveys of the White House's Facebook fans and Twitter followers asking for their feedback on our online programs. Between the two surveys, we received thousands of responses and thought we'd share some of the results.

Thanks to super-fast reactions, at least three brands were able to "newsjack" the power outage that hit the Super Bowl early in the third quarter of today's game. With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out, causing a somewhat lengthy delay that's still ongoing as I type this. Several brands saw the power outage as a chance to market themselves in clever ways on Twitter, which is no doubt experiencing new, all-time usage levels for a sporting event.

ONE HAS LATELY heard much of the hashtag. That is, the Twitter symbol #, used to categorize a tweet. Charlie Sheen's first tweet, for example, was famously: "Winning ..! Choose your Vice... #winning #chooseyourvice." #Winning has gone on to live in irony across the Twitterverse, in mockery of the eternally less-than-winning Sheen. But even President Obama recently urged students to tweet their senators about raising the interest rates on federally subsidized student loans with the hashtag "#DontDoubleMyRate." The new thing, however, is using the word "hashtag" in conversation. Especially if you are under a certain age, you may be catching people saying things like, "I ran into that guy I met-hashtag happy!" or, in response to someone complaining, "My flashlight app isn't working," perhaps you have heard the retort, "Hashtag First World problems!" A college student not long ago reported a favorite witticism to be appending observations with: "Hashtag did that just happen?