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One of the issues facing social business and social CRM strategies is the issue of whether customers want to use social media as means for getting customer support. As of now, the phone is still the most common way to provide support. But would customers be willing to engage in other ways? An infographic from customer experience analytics firm ClickFox organizes research on the subject and finds that two in three customers would be willing to use social media for customer service if they understood the tools better. The infographic also breaks down the cost per interaction of various types of engagement, and finds website visits to be the cheapest by far.

Customer-orientation and vision need to complement each other in order to stimulate breakthrough innovation. A visionary approach is essential to secure long-term success as well as to provide truly differentiating offerings to the market. However, this vision cannot be defined in a vacuum without customer insights. These insights are gained through shifts in focus from solutions to needs and broad understanding of customer's context, andmarket majorities to minorities, i.e. unserved consumers with dedicated needs.This leads me to the following conclusion: Innovation based on needs of edge customers tends to result in higher likelihood of breakthroughs than involving average customers in solution development. When it comes to breakthrough innovation, a customer-centered vision seems to be indicated.

Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do the same. Now, a new study from the University of Missouri has found that CEOs who pay attention to employees' job satisfaction are able to boost both customer satisfaction and "repurchase intentions," or the number of customers that intend to purchase products from the store.

Admittedly, it can be difficult to quantify a specific profit or revenue impact from some types of experience enhancers-more robust "voice of the customer" programs, more polished customer statements, better trained front-line personnel, streamlined customer touchpoints, a more user-friendly website, etc. The financials surrounding such initiatives are much less precise than those of hard-dollar initiatives, like the renegotiation of real estate leases or the consolidation of corporate functions. Of course, that doesn't mean customer experience investments have any less of a compelling return than these other endeavors. It just takes a little more work to quantify it. And, frankly, in some cases, it requires a leap of faith.

Businesses that hoard information in their head office and keep staff in the dark on important metrics risk falling behind their competitors, according to MIT business guru Jeanne Ross. For organisations to fully benefit from this information, they need to share it with their staff, customers and business partners, she said. Once these groups get hold of such information, they can use it to take decisions that will boost the business. Customer service reps with a raft of data are more likely to be able to answer customer queries without having to refer the customer on, for example, and in the process save the company both time and money. But instead of spreading this information around, businesses have a tendency to keep it in head office and share it between a small pool of managers, who use it to run the business from the centre.

The same surveys that show CEOs' ideas of successful business strategies also show that they view the environment of the business, not the business itself, as the source of the greatest business risk - because it keeps changing faster and faster. As it does, customer needs and wants will inevitably do so as well, and probably faster and faster. Your business intelligence that analyzes these needs and wants must be open to the customer's indication of those changes - which often show up as information in an Other Category. And if you want to hug the customer closer, you need to ensure that the customer's changes result in the customer finding you to be an even better fit for purpose, and thus hugging you better. To do this, pick business intelligence solutions that will continue to handle the Other Categories of the future. Your customers may well hug you for it.

The customer-centered company needs to make its products interactive, train its people for co-creative dialogue, redesign its physical places for two-way interactions, and open up the architecture of its digital sites to other processes and content that the company doesn't control. Nike puts a sensor in its shoes that lets runners track their runs and has a web platform where exchange data with others. Starbucks encourages a dialogue across all its stakeholders through the highly popular mystarbucksidea.com website. 3M invites its B2B customersto co-create new products with its R&D people live in their corporate labs. Apple invites third parties to develop new applications for its iPhones, iPads, and iPods. Companies are generally unprepared for this transformation to experience co-creation. Most product development groups continue to design non-interactive products. Company people in call centers and company stores still generally follow company narratives. Most corporate IT departments and suppliers are trained in one-way project-management techniques incompatible with true engagement-platform development. Herein lies the transformational challenge customer experience managers will face as they become customer-experience co-creators.

Social media provides companies with new opportunities for customer service, research and marketing (within reason of course), but most respondents to a survey of C-level executive conducted by Harris Interactive for Capgemini aren't yet sure how to harness social media. The results are part of Capgemini's Executive Outsourcing Survey, and follows the firm's launch of its social media management service. Harris surveyed 302 senior executives at Fortune 1000 companies. More than half say that social media is a part of their company's customer care operations, but 64% of those said that the marketing department is solely responsible for social media marketing. Most (74%) executives in the study were simply unsure how many employees are dedicated to customer care via the social Web.

As more shoppers arrive in stores with price and product data literally at their fingertips via smartphones, their interaction with sales associates - most still earning a risible $7-10 an hour in an era of $4-per-gallon gas - is more crucial than ever. A study conducted by the Verde Group and the Wharton School of Business found that the single most critical element in customer satisfaction was not billion-dollar branding, advertising or extensive use of social media, but the quality of those personal moments when a shopper chooses -or not - to become a paying customer.

Recognition, one of Herzberg's motivators, is important for employees to feel they are valued. To address this, Enterprise has introduced a system called 'The Vote'. This aims to support and encourage the development of exceptional customer service. It works on the basis of co-workers providing assessment on themselves and each other. All employees in rental branches rank everyone in their team, including themselves, in terms of their customer service efforts. They provide a constructive explanation of the rankings given. These are then fed back to all employees. Read more: http://www.thetimes100.co.uk/case-study--motivation-in-action--96-384-4.php#ixzz1AEO1R3Dw

"On Twitter, a JetBlue rep asked me to Direct Message (DM) them my confirmation number. Once I did, 18 short minutes later they had not only replied via DM that the flight had been re-booked to my new specifications, the confirmation email had already hit my email inbox. In less than 140 characters - easiest flight rebooking ever!"

"Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs.  But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."

"Why the increasing business use of social media by business? Social media offers immense potential for marketing, image-making, advertising, public relations efforts, customer relations, investor relations and a variety of other positive, beneficial activities.  But it also carries potential risks, a caveat perfectly illustrated by the Hastings case. The risks of social media are in some, but not all respects, similar to those of print media.  But not all libel laws apply-issues of malice and negligence have not been definitively decided in the courts. Insider trading issues, however, are clear.  The transmission via social media of insider information about a publicly traded company is illegal. Using Facebook, Twitter, Pinterest or private blogs to transmit insider information to large numbers of people is a violation of law."

what does "social" really mean? It's become a phonetic clue that whatever follows in speech is now connected, via the Internet, to a collaborative application. If that's even close to accurate, then as marketers we're way past "social media" as a thing to do. Instead, "social media" is firmly part of markets, customer tastes, and business innovation cycles. What's more, entire organizations are governed more by consensus than individual dictum.

Best Buy hasn't been doing so hot lately, and here's another example that shows why. The retailer has a Twitter account @Twelpforce that uses 3,000+ employees to help run it. So far it has worked without a major disaster, despite the exposure it has with so many employees working on it. But at least one Best Buy manager disagrees, and thinks it's basically a load of crap, reports Chris Morran at the Consumerist.

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Jane Beard and Jeffrey Davis didn't realize how little they speak to their children by phone until they called AT&T to switch plans. The customer service agent was breathless. The Silver Spring couple had accumulated 28,700 unused minutes.

"Confirming what a few have reported this evening: in an action unprecedented in Internet history, the Egyptian government appears to have ordered service providers to shut down all international connections to the Internet. Critical European-Asian fiber-optic routes through Egypt appear to be unaffected for now. But every Egyptian provider, every business, bank, Internet cafe, website, school, embassy, and government office that relied on the big four Egyptian ISPs for their Internet connectivity is now cut off from the rest of the world. Link Egypt, Vodafone/Raya, Telecom Egypt, Etisalat Misr, and all their customers and partners are, for the moment, off the air."

"Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The participating organizations were mainly based in the US and in Asia."