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The death toll in Egypt so far is over 300, with thousands wounded. Way to jump on a trending #hashtag to push your products, Kenneth Cole.

Oh, and in case you missed it, there is already a parody Kenneth Cole PR Twitter account at http://twitter.com/KennethColePR Hours after its creation, it already has 3,633 followers. Electric speed indeed.

Also of interest: http://twitter.com/#!/dacort/status/33303368441004033 Damon Cortesi posted a screenshot of the KC fan page activity.

Over the past day, Al Jazeera has pushed the issue with its promoted trend and tweets like this, which reads "Like our coverage from #Egypt? Think we should be shown on US TV? It's time to #DemandAlJazeera http://aje.me/demandAJ." Yesterday, clothing outlet Kenneth Cole tried to leverage the popularity of Egypt-related hashtags in a similar manner, tweeting "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo." Immediately, the company caught a lot of flack for the tweet and shortly after publicly apologized and pulled the tweet. The difference in the two situations, we would think, is that Al Jazeera is trying to leverage the popularity of a specific event to gain entry into a market that has essentially shut it out. The end result might be similar to Kenneth Coles' desired outcome - increased sales - but it would come with the increased spread of information.