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Guest Blogger How Zappos makes social media a part of its company culture By Guest Blogger on January 10, 2011 | 1412317 Commentshttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F2011%2F01%2F10%2Fhow-zappos-makes-social-media-a-part-of-its-company-culture%2FHow+Zappos+makes+social+media+a+part+of+its+company+culture2011-01-10+13%3A32%3A19Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D14123 * * Share94 * * * Email * * Share94 * * * Email This post was written by SmartBrief technology editor Susan Rush. When it comes to social media, Zappos.com just gets it. Social media is not just a business strategy, it should be part of the culture, said Zappos' Thomas Knoll during the "Social Media in Action: Philosophies, Strategies and Tactics That Consistently Win" panel discussion at the International Consumer Electronics Show on Friday. Knoll said too much emphasis is often put on the "media" part of social media, adding that he is "a much bigger fan of the social part." The goal of social media is to connect and build relationships with customers.

Liz Heron, the social media editor at The New York Times, is refreshingly honest about her paper's policies about Twitter and Facebook. Or lack thereof, as the case may be. "We don't really have any social media guidelines," she told the audience at the BBC's Social Media Summit. "We basically just tell people to use common sense and don't be stupid."