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Kevin Makice

The limits of online influence: A case study by BrandSavant - 0 views

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    On Friday, I instigated a call to help a friend of mine in New Zealand. What I asked for was not money, and not much time, really; rather, I asked for people to record a short message (20 seconds max) in support of the people in Christchurch who have suffered so much from the earthquakes that have plagued their wonderful city. How this story is supposed to end is this: hundreds of thousands of people heard my plea for help, and overwhelmed my server with messages of hope. The number of messages and the outpouring of passion and love for this cause brought the Interwebs to its knees. The people of New Zealand clung to those messages of hope - and another social media legend was born. This did not happen.
Kevin Makice

IT company to ban employees from using email - 0 views

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    Has email become the new fax machine? Thierry Breton, Atos Origin CEO and Chairman, would have you believe so. Following through with a promise made earlier this year to eliminate email use among company employees, Breton plans to move beyond email within the next eighteen months and initiate a communication policy based on instant messaging and social media sites. As Atos Origin is a major international information technology company, the decision to abandon email has the potential to influence other companies' methods of communication among employees.
Kevin Makice

Research Finds Text-Messaging Improves Children's Spelling Skills - 0 views

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    The increasing use of text-messaging by teens - and increasingly often, by younger children - has given some people cause for concern. They argue that the abbreviations used in texting are detrimental to literacy development. Spelling, grammar, phrasing - these are all somehow poised to suffer, critics of texting contend, because of the use of shortened words and sentences. Soon, they predict, students' essays will be filled with LOLs and L8Rs. But a new study from Coventry University finds no evidence that having access to mobile phones harms children's literacy skills. In fact, the research suggests that texting abbreviations or "textisms" may actually aid reading, writing, and spelling skills.
Kevin Makice

How JetBlue's Twitter Saved the Day - 0 views

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    "On Twitter, a JetBlue rep asked me to Direct Message (DM) them my confirmation number. Once I did, 18 short minutes later they had not only replied via DM that the flight had been re-booked to my new specifications, the confirmation email had already hit my email inbox. In less than 140 characters - easiest flight rebooking ever!"
Kevin Makice

Information technologies foster freedom or reinforce repression - 0 views

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    The media may portray text messaging and social networks as powerful new weapons for freedom fighters, but these new communication tools may not be as uniformly beneficial or as robust as suggested, according to Penn State researchers.
Kevin Makice

Voice mail is in decline with rise of text, loss of patience - 0 views

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    "With the rise of texting, instant chat and transcription apps, more people are ditching the venerable tool that once revolutionized the telephone business, displaced armies of secretaries and allowed us to eat dinner more or less in peace. The behavioral shift is occurring in tandem with the irreversible fading of voice calls in general, prompting more wireless carriers to offer unlimited voice minutes. In data prepared for USA Today, Vonage, an Internet phone company, says the number of voice-mail messages left on user accounts was down 8 percent in July from a year ago."
christian briggs

Who's the Boss, You or Your Gadget? - 0 views

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    "GIVEN the widespread adoption of smartphones, text messaging, video calling and social media, today's professionals mean it when they brag about staying connected to work 24/7." Too much connectivity can damage the quality of one's work, says Robert Sutton, author of "Good Boss, Bad Boss" and a professor at Stanford. Because of devices, he says, 'nobody seems to actually pay full attention; everybody is doing a worse job because they are doing more things." Mobile devices and social media, he says, "make us a little more oblivious, a little more incompetent." Just recall those pilots who overshot their destination two years ago because they were using computers, he adds.
Kevin Makice

4 Innovative Ways to Use Web Video for Small Business - 0 views

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    When a large brand like Pepsi or Old Spice decides to use video, there are a lot of factors they have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact? Small businesses have to contend with all those same issues, but with smaller staffs and less money. Despite the challenges, there is value in video for small businesses, even if you're a video greenhorn. We found four businesses that have had real world success thanks to video
Kevin Makice

U.S. Army turns to social media to recruit - 0 views

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    The Army has a well-established history of using television commercials to reach possible recruits. The Times quotes the simply impossibly named Lt. Gen. Benjamin C. Freakley on the motivation for the new direction in recruiting. "We're working hard to increase our social media. We fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on...We have to reach out in forms like we're discussing to get them to want to know more, to join us in social media and extend the dialog." The branding message remains consistent, if not terribly clear to me: "Army Strong." It plays out across a number of properties, including a website, Army Strong Stories, and a Go Army Facebook page (complete with exclusive X-Men movie footage).
Kevin Makice

How "Real Time" is changing the way we work - 0 views

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    Instant access to information has change the world. In the early days of the Internet, people buzzed about the "Information Superhighway." Thinking back to the early 1990s and the first iterations of America Online and Netscape, everything seems so...quaint. In the mid-1990s, it took two minutes or more for a modem to make a connection and boot the World Wide Web for your "surfing" pleasure. Two minutes is an eternity in today's Internet and communications landscape. The ability to send messages and find information in real-time has certainly changed the way we work and live.
christian briggs

Thinking Ourselves Forward - 100 years of IBM and the future of social business (via @r... - 0 views

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    What superficially looks like shifts in the technological capabilities are really transformations in how businesses organize and execute. The fifth shift in this case-after the mainframe, the departmental computer, the PC, and the Internet-I will reiterate is social business. I would say what it has changed is the base nature of how humans interact with each other. These other technologies are certainly fantastic innovations that will accelerate how we get or deliver messages. But consider this: having common languages across cultures certainly accelerated how we communicated with each other, but as we can still see, the real trick is the ability to convey meaning.
Kevin Makice

Texting has rewired your brain - 0 views

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    Do you know what the numbers 5683 and 3327 mean? According to a recent study, if you are a person who frequently sends text messages, your brain knows what these numbers mean and is unconsciously influencing how you feel about phone numbers you dial.
Kevin Makice

Myths and facts about the impact of tech on the lives of American teens - 0 views

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    This talk explores nine commonly held assumptions about how teens and young adults use technology. By applying nationally representative data, we'll unpack fact from fiction. Do teens really send that many text messages a day? Is Twitter the next big thing among young adults? Are landlines obsolete? Using data from surveys and focus groups from the Pew Research Center's Internet & American Life Project, we will examine the changes in technology use among young people, and look at why it is important that we understand these trends, even if we're not young adults or parents of them ourselves
Kevin Makice

Twitter Powers of Ten - 0 views

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    I've been capturing the Twitter Public Timeline since late 2009.  I have now nearly 6 million records, each one containing the message, of course, but also the name of the user and their "Followers" and "Following" count at that point in time.  I started doing scatter plots of this data and was amazed at the detailed structure evident in the data, that illustrate some interesting ways in which Twitter is being used.  No single graph can show it all, so I'm giving you a series of charts, each one showing an area of the Following/Followers phase space 10ox larger.
christian briggs

Twitter in Talks to Buy TweetDeck - WSJ.com - 0 views

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    Twitter Inc. is in advanced talks to buy TweetDeck Inc. for around $50 million, people familiar with the matter said.TweetDeck is one of the add-on programs that help Twitter users view and manage short messages carried by the service, which are known as tweets.
Kevin Makice

Why do we share information with others? Emotional arousal. - 0 views

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    according to Jonah Berger, the author of a new study published in Psychological Science, a journal of the Association for Psychological Science, the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.
Kevin Makice

Newsjacking the Super Bowl: a good collection of brand use of the Blackout - 0 views

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    Thanks to super-fast reactions, at least three brands were able to "newsjack" the power outage that hit the Super Bowl early in the third quarter of today's game. With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out, causing a somewhat lengthy delay that's still ongoing as I type this. Several brands saw the power outage as a chance to market themselves in clever ways on Twitter, which is no doubt experiencing new, all-time usage levels for a sporting event.
christian briggs

15 Examples of IBM Modeling "Social Business" - 0 views

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    IBM has a vested interest in all organizations using digital technologies to "become social," but they are also an interesting case study in using these technologies (and practices) themselves. 
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