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In his book, Social Intelligence: The New Science of Success, Karl Albrecht highlights the five dimensions of social intelligence. The trick is understanding how to translate those often nonverbal dynamics into the text-based world of blogging. Namely: Situational awareness, Presence, Authenticity, Clarity, and Empathy

A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.

Imagine what your [organization] could accomplish if every employee was an entrepreneur. Not only would there be a steady flow of new ideas, but every person would treat the business as if it were her own.

The White House announced this weekend that President Obama would make it clear which tweets were by him and which were by staffers. It's a nod to the coming campaign, as well the fallout from the Rep. Anthony Weiner scandal.