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The Utility of Twitter Lists As the negotiations progressed, it was helpful to monitor a Twitter list of Congress members in order keep up with their feelings about the proposed deals. After the final votes were cast, a stream of tweets from members came pouring through, providing an instant window into how they voted and why they voted the way they did. (thanks CSPAN)

Recognition, one of Herzberg's motivators, is important for employees to feel they are valued. To address this, Enterprise has introduced a system called 'The Vote'. This aims to support and encourage the development of exceptional customer service. It works on the basis of co-workers providing assessment on themselves and each other. All employees in rental branches rank everyone in their team, including themselves, in terms of their customer service efforts. They provide a constructive explanation of the rankings given. These are then fed back to all employees. Read more: http://www.thetimes100.co.uk/case-study--motivation-in-action--96-384-4.php#ixzz1AEO1R3Dw

"On the day of the United Nations General Assembly's vote on upgrading Palestine to non-member observer status, the @UN official account sent out a tweet that seemed to undercut support for the move. The tweet was deleted soon after posting and a correction issued, but not before it received around 100 retweets, as well as comments and screenshots for the record."

It's critical to distinguish a consumer's increased ability to amplify a brand's successes and failures from his or her actual control over the story a brand tells. In the purest sense, consumers have always wielded immense influence with their wallet. That their votes are now cast on public websites long before the ballots are counted on confidential P&Ls only makes it easier for marketers to react more quickly. If brands were in "control" back when their only option was to launch expensive print, TV and out-of-home campaigns -- and then wait several months to see the sales data -- then, by comparison, modern media has made them practically omnipotent.