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Over the past day, Al Jazeera has pushed the issue with its promoted trend and tweets like this, which reads "Like our coverage from #Egypt? Think we should be shown on US TV? It's time to #DemandAlJazeera http://aje.me/demandAJ." Yesterday, clothing outlet Kenneth Cole tried to leverage the popularity of Egypt-related hashtags in a similar manner, tweeting "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo." Immediately, the company caught a lot of flack for the tweet and shortly after publicly apologized and pulled the tweet. The difference in the two situations, we would think, is that Al Jazeera is trying to leverage the popularity of a specific event to gain entry into a market that has essentially shut it out. The end result might be similar to Kenneth Coles' desired outcome - increased sales - but it would come with the increased spread of information.

Guy Adams is The Independent's Los Angeles bureau chief. During the Olympics so far, he has carved out a nice spot on the how-much-NBC's-coverage-sucks beat. Now his Twitter account has been suspended-supposedly because NBC had it cut off after he complained

Suspended British journalist who criticised NBC's Olympics coverage is restored to Twitter, but the backlash shows the social network's growing pains

In the 3 days after the Super Bowl was broadcast, the top 10 ads have earned a total of over $1 million in impressions via online video, according to a new report from Kantar Video. Volkswagen's "The Force" ad was the most popular, earning the brand $538,000 due to its successful viral strategy by launch a week before the Super Bowl and attracting heavy media coverage.