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A UX strategy has four primary components: Where are you now? Define the value you're delivering to your users today, identify known issues, and explore ways your product can realize what the business hopes to achieve. Where do you want to be? Specify the purpose of what you're building and what needs it will address. Identify opportunities to enhance your product and the guiding principles that will inform product design decisions. Explore all phases of a user's interaction with your product to identify how all product components will fit together. How will you get there? Plan the development of your product to accommodate continual enhancements while maintaining cohesion across the experience. Translate your plan into tangible requirements. How will you measure success? Define what success looks like for your product and what methods will be used to validate your product's success.

The customer-centered company needs to make its products interactive, train its people for co-creative dialogue, redesign its physical places for two-way interactions, and open up the architecture of its digital sites to other processes and content that the company doesn't control. Nike puts a sensor in its shoes that lets runners track their runs and has a web platform where exchange data with others. Starbucks encourages a dialogue across all its stakeholders through the highly popular mystarbucksidea.com website. 3M invites its B2B customersto co-create new products with its R&D people live in their corporate labs. Apple invites third parties to develop new applications for its iPhones, iPads, and iPods. Companies are generally unprepared for this transformation to experience co-creation. Most product development groups continue to design non-interactive products. Company people in call centers and company stores still generally follow company narratives. Most corporate IT departments and suppliers are trained in one-way project-management techniques incompatible with true engagement-platform development. Herein lies the transformational challenge customer experience managers will face as they become customer-experience co-creators.

"Pathbreaking research by a group of scholars including Eric A. von Hippel, a professor of technological innovation at M.I.T.'s Sloan School of Management, suggests that the traditional division of labor between innovators and customers is breaking down. Financed by the British government, Mr. von Hippel and his colleagues last year completed the first representative large-scale survey of consumer innovation ever conducted. What the team discovered, described in a paper that is under review for publication, was that the amount of money individual consumers spent making and improving products was more than twice as large as the amount spent by all British firms combined on product research and development over a three-year period. "We've been missing the dark matter of innovation," Mr. von Hippel said from his office in Cambridge, Mass. "This is a new pattern for how innovations come about." "

von Hippel and Baldwin also produced a related, intriguing paper in 2009 that can be found here http://hbswk.hbs.edu/item/6325.html entitled "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation." The conclusion of the paper reads: "We conclude by observing again that we belive we are in the midst of a major paradigm shift: technological trends are causing a change in the way innovation gets done in advanced market economies. As design and communication costs exogenously decline, single user and open collaborative innovation models will be viable for a steadily wider range of design. They will present an increasing challenge to the traditional paradigm of producer-based design - but, when open, they are good for social welfare and should be encouraged."

Should you start Eric Decker or Demaryius Thomas? Those types of decisions, if made during the work day, could cost employers $6.5 billion in lost productivity, according to outplacement firm Challenger, Gray & Christmas.

I was inspired by C.C. Chapman's post about how Ragu hates dads. He pointed out that the Ragu sauce Twitter account was out there spamming the heck out of dad accounts on Twitter. So, I looked around. I wondered, "Just how many other grocery shelf products are botching their chance to capture our attention on Twitter?"

If you file your emails into folders in your email program you're wasting your time, according to a study by IBM Research. The 345-user study found that people who used the search function in their email program could find relevant emails as easily as those who had categorised each email into folders. Finding emails by searches took on average 17 seconds, versus 58 seconds finding the emails by folder. The likelihood of success - that is, finding the intended email - was no greater when it had been filed in a folder. "People who create complex folders indeed rely on these for retrieval, but these preparatory behaviours are inefficient and do not improve retrieval success. In contrast, both search and threading promote more effective finding," the study said.

"Effective teamwork among an organization's top management makes employees happier and more productive, with positive benefits to the organization."

Is there a bright line between what you say in "real life" and what you say on social media sites like Twitter? If you are a public figure, a journalist, or an employee at a corporation, do your tweets reflect on your organization or are they merely personal opinions best ignored? Is a tweet "newsworthy" or is it something you say in the privacy of your own internet? Derek Andersen of Startup Grind thinks I'm "clueless" (and apparently every other author at Forbes) because I blogged about a tweet that one of EA's product managers made about Call of Duty: Black Ops 2. In the tweet, Kevin O'Leary called the franchise "tired." To me, this was an interesting display of rivalry.

Sweden has surrendered its official Twitter account, @sweden, to the hoi polloi. The project, Curators of Sweden, signs up Swedes to tweet a week at a time. It started December 10 with Jack Wermer, a writer and marketing specialist. The second tweeter was Hasan Ramic, a Bosnian immigrant Currently, the position is filled by the moose-hunting, oral tobacco product enthusiast Anders Dalenius.

"Focus groups can only tell you so much. Companies in the mobile business also need to know the right problems to solve, which involves understanding people's implicit needs and unknown desires. Ellen Isaacs, a user experience designer and ethnographer for PARC, explains the benefits of using ethnography to develop better mobile products."

If you've ever felt strange "Liking" a status concerning the death of a pet or other gloomy news on Facebook, you may be able to voice your support in a more appropriate way soon. According to The Telegraph, the social network has a "Sympathize" button in the works that can be used when the original function isn't exactly the best. The new item is the product of a recent hackathon event and will be tied to emotions tagged within updates to indicate the somber mood -- only appearing in those specified instances."

The death toll in Egypt so far is over 300, with thousands wounded. Way to jump on a trending #hashtag to push your products, Kenneth Cole.

Oh, and in case you missed it, there is already a parody Kenneth Cole PR Twitter account at http://twitter.com/KennethColePR Hours after its creation, it already has 3,633 followers. Electric speed indeed.

Also of interest: http://twitter.com/#!/dacort/status/33303368441004033 Damon Cortesi posted a screenshot of the KC fan page activity.

A survey by King's College London and law firm Speechly Bircham reveals that employers are facing a sustained increase in workplace unrest as austerity measures, longer working hours, stress and a genuine skills gap take their toll on the UK workforce.

"Survey results revealed engineers' chief concern to be fear of exposing critical company intellectual property (IP), with 58.5 percent of respondents citing security as their primary hesitation. Loss of productivity was a worry for 40.1 percent of respondents, while 29.3 percent said company policy precluded them from frequenting social networking sites on the job."

Businesses who focus on numbers can easily end up privileging short-term profits over long-term sustainability, employee productivity over engagement, and exploitation rather than innovation. These actions can end undermine the organizational strategy, and even the overall mission. Rather than serving as the ends-what the business is all about-the numbers (and qualitative metrics as well) need to be used as a means to measure of how well the organization is achieving both its short-term and long-term strategic goals, and ultimately how well the mission is being accomplished.

With today's launch of the Google for Nonprofits program, which provides exclusive product offerings and enhanced online resources, we'll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.

Mindtouch Executive Vice President of Sales Mark Fidelman, writing for Cloudave, identifies Apple Senior Vice President of Worldwide Product Marketing Phillip W. Schiller as the top social Chief Marketing Officer of the Fortune 100.

Brad Feld, a venture capitalist, recently had a very uncomfortable experience with social media. The final quote from his account of the experience highlights the need to experience media to understand it: "I guess it's a good thing that this just happened and caused me to think harder about the implications. One of the reasons I immerse myself in this stuff is to understand the products and services, but also to understand the impact on humans and our society. While it's easy to think intellectually about privacy, it's a whole different deal when you have to process the ideas in the context of real issues that you encounter."

I have always believed that collaboration is most meaningful when you are really creating something together and when you are sharing your thoughts before they are finished products. If I am only willing to show you something that is a polished document, you might edit or change it a little, but you are not really doing it with me. People have to trust each other to do that. It is risky to show people your unfinished thoughts. Technologies for a long time could let you do that; people did not always do that. Social software, to the extent that it is helping people build trust and be comfortable with more casual, lightweight communications, could make it possible for more of our attempts at collaboration to be real collaboration.