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Kevin Makice

The power of observation: How companies can have more 'aha' moments - Tech News and Ana... - 0 views

gigaom.com/...the-value-of-rapid-ethnography

Ellen Isaacs PARC ethnography design focus groups observation research practice

shared by Kevin Makice on 17 Sep 12 - No Cached
  • Kevin Makice on 17 Sep 12
     
    "Focus groups can only tell you so much. Companies in the mobile business also need to know the right problems to solve, which involves understanding people's implicit needs and unknown desires. Ellen Isaacs, a user experience designer and ethnographer for PARC, explains the benefits of using ethnography to develop better mobile products."
Kevin Makice

Can ethnography save Enterprise Social Networking (ESN)? - 0 views

ethnographymatters.net/...e-enterprise-social-networking

ethnography Enterprise Social Networking ESN culture design development training business

shared by Kevin Makice on 24 Sep 12 - No Cached
  • Kevin Makice on 24 Sep 12
     
    "Small companies might turn to an out-of-box ESN like Salesforce (Chatter), while larger companies buy an ESN platform and then customize it to fit their needs.  But one of the biggest problems with ESN's right now is that developers and trainers don't account for culture."
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