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Next time you feel like broadcasting some gloomy tale of woe on Facebook, you might want to think twice. Your friends could catch your feelings. Psychologists have long known that emotions, just like germs, are contagious. People exposed to a person experiencing strong emotions may experience similar feelings, catching them through facial expressions, tones of voice or some other means. But now there is a new means of transmission -- social media. Facebook data scientist Adam D.I. Kramer analyzed postings by about 1 million English speakers and their roughly 150 million friends in multiple countries on the social network to show that the words people use in their status updates drive the emotions of their online friends, even days later. Kramer found people who used emotionally loaded words like "happy," "hug," "sick," and "vile" in their status updates sparked similar emotions in later Facebook postings by their friends.

"The theory of motivated reasoning builds on a key insight of modern neuroscience (PDF): Reasoning is actually suffused with emotion (or what researchers often call "affect"). Not only are the two inseparable, but our positive or negative feelings about people, things, and ideas arise much more rapidly than our conscious thoughts, in a matter of milliseconds-fast enough to detect with an EEG device, but long before we're aware of it. That shouldn't be surprising: Evolution required us to react very quickly to stimuli in our environment. It's a "basic human survival skill," explains political scientist Arthur Lupia of the University of Michigan. We push threatening information away; we pull friendly information close. We apply fight-or-flight reflexes not only to predators, but to data itself. We apply fight-or-flight reflexes not only to predators, but to data itself. We're not driven only by emotions, of course-we also reason, deliberate. But reasoning comes later, works slower-and even then, it doesn't take place in an emotional vacuum. Rather, our quick-fire emotions can set us on a course of thinking that's highly biased, especially on topics we care a great deal about."

according to Jonah Berger, the author of a new study published in Psychological Science, a journal of the Association for Psychological Science, the sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission. Simply put, evoking certain emotions can help increase the chance a message is shared.

In the digital age, we increasingly use written language in place of face to face chat or phone calls. But the advantages email, chat, and text give us in speed come with limitations in communicating emotional tone. Enter emoticons and emojis. Not just a playful supplement to language, these new tools allow for complexity in tone and emotion never before possible in written language, as well as provide new opportunities for creative expression. Rapidly spreading throughout culture, emoticons and emojis fill a void in written language that few realized we so desperately needed.

If you've ever felt strange "Liking" a status concerning the death of a pet or other gloomy news on Facebook, you may be able to voice your support in a more appropriate way soon. According to The Telegraph, the social network has a "Sympathize" button in the works that can be used when the original function isn't exactly the best. The new item is the product of a recent hackathon event and will be tied to emotions tagged within updates to indicate the somber mood -- only appearing in those specified instances."

Marion Crain, JD, suggests looking at other legal models such as marriage law to more accurately respond to the realities of the employment relationship, particularly at termination. "The employment relationship possesses many attributes that we associate with marriage: emotional and economic investment, interdependence, and expectations that the relationship will endure absent bad behavior," she says.

"The researchers were trying to find out what effect exposure to such rudeness had on public perceptions of nanotech risks. They found that it wasn't a good one. Rather, it polarized the audience: Those who already thought nanorisks were low tended to become more sure of themselves when exposed to name-calling, while those who thought nanorisks are high were more likely to move in their own favored direction. In other words, it appeared that pushing people's emotional buttons, through derogatory comments, made them double down on their preexisting beliefs."

Stories last. Stories exist in all cultures. By definition, they entertain, educate, preserve, and even help carry on values within communities like Fogo Island. Branding appeals to our emotions and our reason. Stories speak to our deepest questions about our own existence. Stories stick because they hold real value. By definition, they entertain, but they also educate, and even instill moral values. In fact, the best stories guide our actions. They become the source code for who we are and who we want to be. For corporations to survive, they need deeply compelling stories at their heart.