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PhoCusWright Report Studies Social Media's Impact on Travel - 1 views

www.travelpulse.com/l-medias-impact-on-travel.html
shared by Ananda K. Nunez on 24 Nov 10 - No Cached
  • Ananda K. Nunez on 24 Nov 10
     
    "despite widespread contraction in the travel industry in 2009, monthly visitors to social travel websites rose 34 percent between the first half of 2008 and the second half of 2009"
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Redes Sociales, más que interacción - 1 views

www.cnnexpansion.com/...s-sociales-mas-que-interaccion redes socialmedia Medios Sociales innovación tecnología futuro
shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    "La tecnología se ha ido adaptando, el software (programas computacionales) y el hardware (piezas periféricas y opcionales para mejorar la experiencia y el uso de un aparato) han cambiado para adaptarse a las necesidades que presentan las personas que utilizan las redes sociales", comentó en entrevista el director del CIU, Ernesto Piedras.

Going Skiing in Japan with a Travel Agents Perth - 1 views

started by Ace Dee on 04 Feb 11 no follow-up yet
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Mobile + Social = A dream come true for marketers - 1 views

mindyjoyce.com/...-dream-come-true-for-marketers
shared by Ananda K. Nunez on 01 Dec 10 - No Cached
  • mobile social is about sharing experiences on the go, connecting with others and having fun – and it means a higher level of engagement with your brand.
  • “Companies need to accelerate their mobile strategy and not just repurpose their websites,”
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Gogobot Leverages Social To Enhance Travel - 1 views

blogs.forrester.com/...rages_social_to_enhance_travel travel startup gogobot socialmedia
shared by Ananda K. Nunez on 15 Nov 10 - No Cached
  • Forrester Blogs › Marketing & Strategy › eBusiness & Channel Strategy Professionals › Henry Harteveldt Gogobot Leverages Social To Enhance Travel Posted by Henry Harteveldt on November 15, 2010 Blog post info and actions 0 Recommendations Print Email 0 comments Blog post body tweetmeme_url = 'http://blogs.forrester.com/henry_harteveldt/10-11-15-gogobot_leverages_social_to_enhance_travel'; Forrester estimates that in 2010, $80 billion of leisure and personal travel will be bought online
  • more than 7 in 10 online leisure travelers in the US use social media
  • she can choose to target her request to selected friends whose experiences or tastes may be more closely aligned to hers. A user can also ask the entire Gogobot community or her Facebook friends, since Gogobot can be integrated with the user’s Facebook account.
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Travel Agency Uses Social Media to Promote Travel to Mexico - 0 views

www.sfgate.com/...article.cgi socialmedia caso éxito turismo
shared by Ananda K. Nunez on 15 Nov 10 - No Cached
  • Ananda K. Nunez on 15 Nov 10
     
    Caso éxito SM: Yucatán Holidays
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Price Travel, una agencia de viajes "Social" - 0 views

socialmediaclub.mx/...l-una-agencia-de-viajes-social agencia de viajes turismo 2.0 medios sociales redes social media
shared by Ananda K. Nunez on 18 Nov 10 - No Cached
  • Ananda K. Nunez on 18 Nov 10
     
    Entrevista con Oliver Reinhart, Director Ejecutivo de Price Travel, agencia de viajes online. Oliver comparte su visión sobre los Medios Sociales y los planes de la empresa en torno a ellos.
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Social Media and The Tourism Industry - 0 views

blog.ogilvypr.com/...media-and-the-tourism-industry Ogilvy 360DigitalInfluence turism socialmedia cases destination branding marketing business
shared by Jorge Acosta on 11 Aug 11 - No Cached
  • Jorge Acosta on 11 Aug 11
     
    Taking a summer vacation as a reward for working hard all year long is ingrained in our culture. The significance of these annual trips goes far beyond well-deserved relaxation. Local economies depend on tourism dollars to thrive, and, in some cases, just to function.
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World Economic Forum - Travel & Tourism Competitiveness Report - 0 views

www.weforum.org/...index.htm turism travel WEF report 2010 study metrics competitiveness smcmxturismo
shared by Jorge Acosta on 07 Nov 10 - No Cached
  • Jorge Acosta on 07 Nov 10
     
    "Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the third annual Travel & Tourism Competitiveness Report, published by the World Economic Forum. Among the top ten, France (4), Canada (5), Sweden (8) and Singapore (10) post improvements. The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), which measures the different regulatory and business-related issues that have been identified as levers for improving travel and tourism competitiveness in countries around the world."
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Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media social media socialmedia publicidad digital campaña ROI retorno de inversión
shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
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E-Tourism Summit - 0 views

www.etourismsummit.com
shared by Ananda K. Nunez on 05 Nov 10 - Cached
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Social Media Grammar: The "Checkin" Conundrum - 0 views

ymidoingthis.com/...0%9Ccheckin%E2%80%9D-conundrum socialmedia tips smcmx smcmxturismo
shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Las palabras desarrolladas por los medios sociales que surjen día con día le gana a las instancias encargadas de aprobar "nuevas" palabras para nuestra lengua. Este post aborda las referentes a geolocalización: checkin vs. check in.
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Medios Sociales para la promoción de destinos - 0 views

savannahnow.com/...twitter-lure-tourists-savannah destinos tips socialmedia medios sociales savannah smcmx smcmxturismo turismo viajes
shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Savannah, Gergia, USA\n\nMelissa Yao, Vice-presidenta de Comunicación de Visit Savannah habla sobre la experiencia del destin en medios sociales, proporciona tips y da las razones para estar presente en estos medios. CASO MUY INTERESANTE!
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52 verdades sobre las Redes Sociales - 0 views

dannybrown.me/...cool-facts-about-social-media redes sociales socialmedia estadísticas smcmx smcmxturismo
shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Estadísticas, hechos
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La influencia de los usuarios de Twitter sobre la reputación de las marcas - 0 views

www.rosauraochoa.com/...uencia-de-los-usuarios-de.html twitter marcas socialmedia smcmx smcmxturismo
shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Estudio de ExactTarget da a conocer las razones por las que los usua<rios de twitter siguen a las marcas en este medio.
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Evan Williams on Twitter at TED Conference - 0 views

www.ted.com/473 twitter socialmedia smcmx smcmxturismo
shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Video - El fundador de twitter da una charla en TED.
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5 puntos que debes conocer sobre las Redes Sociales en México - 0 views

blog.ogilvypr.com/...xico-5-things-you-need-to-know socialmedia redes sociales mexico smcmx smcmxturismo
shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    post en inglés
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Foursquare 2.0: más que sólo check-ins - 0 views

sho.tc/316 Foursquare socialmedia redessociales smcmx smcmxturismo
shared by Ananda K. Nunez on 05 Nov 10 - No Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Foursquare 2.0. Esta renovación viene acompañada de nuevas versiones de los clientes para iPhone, Android y BlackBerry.\n\nFoursquare está separando la lista de Tips de la de To-Dos en los clientes para móviles, y le está dando más protagonismo a esta última.
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