SAS Knowledge & Insight

Europcar's #myextrahour campaign brings Twitter into the real world

Whether or not BMW were actually behind this (I don't think they were), it's brilliant. Emotionally-connected advertising at it's best.

Google have launched a tool that helps you manage search results for your name.

Some of the ways employers screen out potential employees are inefficient, ineffective, and even immoral.

"Data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share, but also use management practices that lead to margins higher than those of companies using the Web in more limited ways." To help you create the social network your company needs to thrive, ask yourself these five questions from your employees' perspective:

Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.

Recruiting is marketing, and human resources needs to partner with marketing and technology, and get on board with the new communications revolution - short and sweet, where talent wants it, how talent wants it, and when talent wants it. To truly find the best people, human resources is going to have to hunt down the right candidates and capture them with content. Be the mobile bot that feeds them what they need and entices them to join your team - and start today.

Corporate career sites have never been compelling enough to capture an audience. Despite huge advances in content management, content aggregation/curation, and content sharing, most sites remain little more than a thin veil for the ATS-delivered online application.

Conducted by Swedish research firm Potentialpark Communications, the firm surveyed almost 4,800 U.S. students and grads from a variety of business schools and universities. They were asked what they most wanted from career sites and the application process. From the features and component lists developed from the survey, Potentialpark analyzed 755 sites worldwide, including 102 in the U.S.

Of the $1.2 trillion spent globally each year on R&D across corporations and academia, 40 percent-much the largest share-pays for people. Our team interviewed and surveyed world-class researchers in academia and a range of industries to understand what drives research productivity in labs.

90% of organizations are not currently set up to operate in, or better yet, capitalize on the new Social Media world. To make the transformation, we're calling all "Ringmasters" to step forward and lead their organization in re-engineering the consumer-to-brand relationship.

The Hay Group research with Economist Intelligence Unit

Employees have reported how their companies rate for balancing work with personal life - find out which 25 companies provide the best work-life balance.