Group items tagged

Even bloggers need to think about traffic

Molex's senior leaders offer advice for organizations considering an employee engagement survey: Think ahead. Begin planning far in advance to ensure you have the necessary resources for the project. Ensure that senior leaders are committed to the survey and willing to participate in all communication efforts. For employees to pay attention and understand what the company is trying to achieve, communication from the top is critical. Act on the survey results. Show employees you're committed by listening and acting. Choose the right partner to advise you through the entire process. This teamwork and collaboration is the hallmark of a successful project."

Good piece on the Economist blog about how brands are adapting to consumers' and users' shift in attitude to personal identity and social media

Gen C is a powerful new force in consumer culture, a mindset defined by creation, curation, connection, and community. 80% of millennials are made up of Gen C, YouTube's core (though by no means only) audience.

More and more as companies think of new ways to compete in the war for talent - and as they adjust to create shared value of their communities and their people - we'll see them partnering with industry organisations, schools and universities to breed new talent. 

I think it has a place on social media platforms rather than the text based links we normally see

Ethical Corporation's editorial advisory board has picked out a list of companies they think are ones to watch in 2013 and beyond.

At last - some primary research into content sharing on websites.  Main finding:  social media sharing isn't much used on B2B sites.  Which chimes with our experience from site stats.

"Five of the seven sites that use SharePoint hired external SharePoint consultants to make the most of the system" I think that says quite a lot...clearly companies need help

What's behind Maersk's social media presence? Maersk's manifesto, explaining what the company stands for. 

Ms. Rozwell explores social business strategy, including social media, social networks and collaborative communities.

for The Daily Muse A decade ago, businesses didn't have company Facebook profiles, Twitter accounts or Instagram feeds. In fact, Facebook didn't exist. When you start thinking about how much social media has changed the way that businesses operate in the past few years, you can't help but wonder how much more - and how - it will change in the coming decade.

Whether or not BMW were actually behind this (I don't think they were), it's brilliant. Emotionally-connected advertising at it's best.