Group items tagged

In a survey carried out in April this year of 1,000 UK employees, 63% said that they would feel significantly more 'engaged' with their employer if it allowed charitable working. The benefits of this improved engagement for the employer include increased productivity, less staff turnover, fewer sick days and a generally happier workplace. This trend was even more marked among the 20-30-year-old bracket, the so-called 'generation Y'. Nearly 70% of this group said that they would feel more engaged by taking part in corporate social responsibility (CSR) initiatives and criticised senior management, with over half saying it was 'out of touch' with the wants and values of generation Y.

Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities.

Incl. drivers of engagement on p.9

The Hay Group research with Economist Intelligence Unit

Employers must take action to motivate and equip their managers to act on engagement surveys, according to a report by Aon Hewitt.

Useful to us because: - Reinforces the business case for the employee comms and talent offer -if clients take this seriously, HR directors are more likely to spend; - Creates a link between engagement and HR leadership (e.g. Claire H's note re HR Influential 2012) so we get to know our targets…. - Provides us with a chance to comment- I've tweeted this morning saying that 'engagement isn't a woolly process, but a mindset'….and it got retweeted - Enables us to network - I'm going to a launch event and Leslie is attending an Engagement event in December

Interesting piece providing evidence to support what we already know: site response speed is related to engagement

This - "video optimization may be the next Big Thing in webpage work, which could be encouraging news to anyone who's ever sat waiting for a YouTube video to finish loading." - definitely seems long overdue.

"As with any new Facebook feature, one of the main questions that comes to mind is what Graph Search means for brands and marketers. One of the sources of information that Graph Search uses are brand 'likes', e.g. shops my friends like. This will encourage brands to make more engaging pages and get as many fans as possible, aiming to come up first in people's searches (sort of a Google SEO strategy)  However,  just because you like a brand, that does not mean that you engage with them or have bought / will buy their products."

five steps to help your message resonate with your audience

Behavior on LinkedIn is different than it is on other social networks. Through worldwide research performed in partnership with TNS, we found that people are engaging with a "personal" network for immediate gratification in the form of entertainment, coupons, games, etc. But on a "professional" network, people are looking for insights and information to help them get better at what they do and drive their careers forward.

Seven Key Studies on the Business Impact of Employee Engagement

Showing appreciation is a potentially effective way for employers to increase engagement - More than 50% of HR managers say showing appreciation for workers cuts turnover, and 49% believe it increases profit, according to a study of 815 managers released last week by the Society for Human Resource Management.