Group items tagged

Now for some HIGHLIGHTS: 30% of investors use twitter to help investigate companies. Investor reliance on digital media to gather information doubled since 2010. 86% of investors say online (blogs, social media) sources have become more important this year with investors. Investors making use of a number of different digital sources (company website, syndicated and traditional online publications, and social media). 56% of investors report that the influence of digital and social media is increasing in their investment decision process. Along with the growth of investor consumption of digital information, investors are also using social media & digital media to contribute investment information. 24% of investors report making an investment decision after sourcing information from blogs. 61% of US investors have been prompted to investigate an issue further after reading about it in a blog post.

Last week, we welcomed Brian Solis, Altimeter principal analyst, thought leader and book author, to Yammer HQ to give a fireside chat, followed by signing of his new book: "What's The Future of Business?"

Sasja Beerendonk explains why and how gamification can be used to make employees understand how Connections can be used to collaborate in a new way. 

HR and Marketing case study of collaborative way of engaging employees

Statistics on how internal communication pros use social media [INFOGRAPHIC] Over the last few years, the amount of resources available to internal communication pros has increased dramatically. And not just in quantity, but quality as well. One of my favorite ones is Rachel Miller's Diary of an Internal Communicator .

Even bloggers need to think about traffic

The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation 'is critical to current and future success.' Furthermore, the research found that for two-thirds (66%) of client-side respondents, both improved business performance and customer experience are the main drivers for personalising the website experience.

Social media in the financial sector

The HP LinkedIn case study they mention at the end of the article ("Building emotional connections with followers on LinkedIn") is also worth a read: http://marketing.linkedin.com/sites/default/files/pdfs/LinkedIn_HP_CaseStudy2012_Followers.pdf