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responsive design to play a big role in 2012, “bridging the enormous gulfs between platforms”.

2012 will find more designers and clients understanding that appearance alone isn’t everything: “We should treat style, content, and behaviour with equal respect – they must work together to strengthen the meaning and personality of a site, app, or brand.” Such understanding will come from enhancing skill-sets (Carson reckons in 2012 that “any web designer who isn’t also a front-end developer won’t be able to find work”) or through collaboration. “I’d love to see more developers learning from designers, so we can do a better job of implementing designs. And vice versa, designers learning from developers, to understand what’s possible, and why some things are harder than others,” muses Sharp. The net result, says ‘Typomaniac’ Erik Spiekermann: “More designers will have an affinity with code and more coders will have an affinity with design”.

91% of organisations across the world are either spending as much or more in 2012 than they did in 2011.

No less than 83% recognised the impact of their employer brand, although a confusingly low 54% adopted a proactive approach to their employer brand.

the notion of measurement seems curiously neglected. Just 38% of Linked In’s survey measured their brand relative to that of the competition, just 37% ask recent joiners about their perceptions of their new employer’s brand and an even more anaemic 32% regularly canvass external candidates as to how they perceive and understand their employer brand.